On the Amazon cross-border e-commerce platform, traffic is an important resource that many sellers compete for and the basis of sales. Most people know that Amazon's method of increasing traffic is nothing more than advertising and promotion promotion and off-site promotion. This article will introduce you to a method to increase traffic with half the effort.

Adding product classification nodes can increase the flow of sellers. Most sellers do not know this method, and sellers can learn it as soon as possible. Adding a product's classification node is actually adding a search path traffic entry, which can help sellers broaden their traffic sources.

A classification node is a way of classifying products by Amazon. Depending on how the sellers classify their products, Amazon will use the numbers in the Classification Tree Guide (BTG) to assign products to one or more classification nodes.

The classification node of the product can be equivalent to an alternative traffic entry and search path, which can improve the exposure rate of the product in the classification structure. At the same time, the increase of search paths will naturally drive more traffic to enter, increase the exposure of products and the probability of being searched, and quickly improve the natural ranking of products.

Different classification nodes, the natural traffic allocated by Amazon is different, and the types of customers are also different. Adding classification nodes can effectively avoid product categories with fierce competition, and obtain traffic from other classification nodes, which greatly improves product conversion. Rate.

Adding product classification nodes helps sellers to get Best Seller, which doubles the exposure of products on Amazon and achieves better traffic flow effect than advertising promotion.

The more accurate and specific the classification information of the product is, the easier it is for Amazon to put the product into the relevant product classification node of the website, which will increase the probability that the seller 's product will be searched by target customers .

The seller opens a case and asks Amazon customer service to add a category node for his product. Note that it is necessary to declare to the customer service that it is to add, otherwise the customer service generally directly changes the classification node. It is suggested that the seller can let the VC follow the sales, and then use the VC to open a case to request to add a classification node. The success rate of opening a case with a VC account is higher. It is also possible to merge products that already have multiple nodes.