I believe that many sellers have encountered the problem of out of stock, especially after encountering the out of stock of popular products, they will lose a considerable part of their profits. When the product came back to supply, the sales volume was gone. After the Amazon listing is out of stock, how can a seller quickly activate and restore sales?

1. Clear out-of-stock time

1. Production reasons

Some products will take longer to ship due to production reasons, causing the seller to be out of stock. In this case, the seller must order 10-15 days in advance, and try to add one week to the replenishment cycle to prevent the product from suddenly being out of stock.

2. Reasons for transportation

The international logistics transportation time is relatively long, and there may be uncontrollable reasons on the way that affect the arrival time of the product, resulting in the out-of-stock situation of the product. Sellers want to avoid this problem, there must be at least 3 months of inventory in the warehouse. Reserve safe time for several nodes such as the delivery date, arrival date, receipt date, and shelf date of the product to reduce the occurrence of abnormal situations.

Second, the impact of out of stock

After the product is out of stock, the listing will not be displayed in front of consumers. The ranking of the product's instant sales volume and historical sales volume will decline to a certain extent, and the exposure rate of the product will also be affected. But because the product has historical sales, the ranking of the product will not drop to 0.

However , the weight of the product listing will be reduced. Often after the seller replenishes the product, the product keyword has no ranking.

3. Advertisement activation after arrival

When the out-of-stock product arrives, it is necessary to reactivate the product. Simply put, it is to activate the sales volume and ranking to improve the conversion rate of the product. After the seller arrives, it is recommended to increase product promotion efforts to attract consumers to buy the product. If the product is only short-term out of stock, the ranking and weight of the product link are still there, and it only needs to be sold normally.