There are many factors that affect the conversion rate of Amazon, among which listing is the most important factor. A high-quality listing consists of multiple parts. The five-point description about the product is the part that consumers care about the most about the product, and its impact on the conversion rate is only after the title and image. Therefore, if sellers want to achieve high conversion rates, they need to write high-quality five-point descriptions.
Under normal circumstances, the content of the five-point description is a special description about product size, function, feature, differentiated selling point, and transportation time. Its function is to deepen consumers after buyers are attracted to the link by the product price and pictures. Understanding of the product, so that consumers are finally moved to buy the product. A good description of five points can significantly increase the conversion rate.
In addition to the necessary product size and function descriptions in the five-point description, sellers should write different features for different products, such as differentiated selling points of products. Generally, differentiated products can capture the hearts of consumers. In addition, sellers need to pay attention that the five-point description does not mean that five points must be written, but five points at most. It is also possible for sellers to write only two points. However, for the sake of sellers’ sales, it is generally recommended that sellers put all five points. full.
So how should the gist be written? If you want to write a high-quality bullet point description, you must first figure out the format of writing bullet points. When writing the main points, the first letter needs to be capitalized, try to control the number of words, and it should not be too long, because the user's attention is very limited, we must use the most refined words to catch the user's eye; don't write vague statements, be as specific as possible. Describe the features and attributes of the product; cannot include information about promotions and pricing; cannot include logistics and company information. Amazon's policy prohibits sellers from revealing information about the company, logistics, and sellers in their listings. Paying attention to the above problems, the seller's point description is more than half successful.
Before writing key points, sellers should have a certain understanding of their products, be familiar with product features, applicable groups, main usage scenarios and other factors; in the description of key points, sellers can bury keywords, and combine these keywords to write Product features, product differentiation characteristics, etc. can impress consumers with descriptions.