Xingqihang cross-border e-commerce: Amazon's development prospects still exist, and new trends will appear in the future
In recent years, more and more Chinese sellers have chosen to enter the Amazon market, bringing more excellent Chinese products to the international market through the channels of the e-commerce platform, and Chinese sellers account for nearly 30% of Amazon's top sellers. Market share, Amazon will also actively carry out investment promotion work in the Chinese region. Amazon has shown a new trend of future development in recent years.
In recent years, more and more consumers are paying more and more attention to brand awareness of environmental protection, and are more willing to choose environmentally friendly brands to pay for shopping. Not only that, they also hope that Amazon e-commerce brand sellers will be committed to improving global ecological and environmental issues. Therefore, sellers can carry out certain publicity for environmental protection in the process of product and brand promotion, so as to improve the image of the brand and attract more loyal users.
On the other hand, the current consumer demand for products is no longer single, and consumers are also more concerned about the user's personalized purchasing experience. According to the survey, 60% of users are more likely to have products and sellers that can improve their personalized purchasing experience. Reliable and repeat purchase. Personalized service is not only suitable for the functional upgrade of products, but also through the intimate service of the seller, so that consumers can feel the professionalism of the seller and the degree of "customer first" intention.
With the continuous upgrading and widespread popularization of major Internet mobile devices, consumers often shop online through mobile devices. At the same time, it is easier to accept this new mode of convenient and fast shopping. In the process of operating the store, sellers need to consider the mobile display problems and compatibility of products, and should also give priority to the user shopping experience of mobile devices when designing product listings.