In recent years, domestic cross-border e-commerce has been developing rapidly with the continuous favorable policy support. However, with the outbreak of the epidemic in Hong Kong this year, Shenzhen, Guangzhou, Shanghai and other coastal cross-border e-commerce demonstration cities have been deeply affected. The foreign trade situation of production capacity has been affected, and the main ports and factories of cross-border e-commerce are basically gathered in Shenzhen. With the relaxation and lifting of epidemic prevention and control measures, offline shopping channels have begun to recover, and sales growth on online e-commerce platforms has also begun to slow down.

Looking back a few years ago, at the beginning of Amazon’s cross-border e-commerce development, the model was single, and the entry threshold for new sellers was low. Most sellers would choose to enter the platform from a small cost investment, and develop stores in a large-scale distribution model to seize market opportunities. The platform will also have a large degree of traffic support. With the entry of many Chinese sellers, the store planning that blindly distributes goods will only lead to serious homogeneity of products in the market, and the disadvantages of distribution gradually begin to emerge.

Many Chinese sellers on Amazon are mature sellers who have been on the domestic e-commerce platform for many years. They have their own operating ideas and concepts, providing more operating models for the Amazon market. more diversified products.

In recent years, the concept of consumption in overseas markets has been continuously upgraded. It is necessary for sellers to keep their business ideas in place and constantly innovate. Amazon never lacks products and sellers. What it needs is high-quality products and mature sellers. High-quality products and sellers To keep Amazon growing and expanding.

Sellers strictly control the quality of products from the source of product selection. For Amazon's high spending power, only products with higher cost performance are more likely to become popular. Platform sellers should also consider product differentiation and cost performance when selecting products. Differentiated products stand out among Amazon’s cookie-cutter products.