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Ways to improve conversion rates on Amazon
09/17/2022
Amazon's new site has hot-selling potential consumer products, and sellers can do precision marketing
Amazon's new site has hot-selling potential consumer products, and sellers can do precision marketing
09/17/2022

Wuhan Star Set sail – Amazon also has Prime membership discounts in September?Seller come and see

09/17/2022
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Wuhan Star Set sail – Amazon also has Prime membership discounts in September?Seller come and see

Wuhan Star Set sail – Amazon also has Prime membership discounts in September?Seller come and see

Recently, Amazon Japan announced that sellers can now create exclusive Amazon Prime membership discounts and join the limited-time sale in September 2022, with the application deadline being September 22, 2022.

The Amazon Prime Membership Exclusive Discount is a price discount only available to Amazon Prime members. There is no fee to create an Amazon Prime exclusive discount. In order to attract more prime members, Amazon has launched this discount function. According to data, as long as they become prime members, the repeat purchase rate of customers is several times higher than that of non-members.

Sellers can now create exclusive Amazon Prime membership discounts and join limited-time sales for September 2022 (September 24-September 27, 2022). The application deadline is September 22, 2022.

For sellers, this discount promotion can help sellers increase sales. After the Prime exclusive discount is successfully submitted, the product quotation will display the discounted price and the crossed-out normal price, and a list of savings will be displayed on the search results and product detail pages. The consumer page will display the text "As a Prime member, you save: $13.50 (15%)." At the same time, on Prime Day, the item will also display the Prime Day spike. Although this string of text is short, it is very helpful to the conversion rate. Generally, consumers will have comparisons when they see such a display. They can buy products at a cheaper price, and consumers will have a certain psychological advantage. sense.

Prime Exclusive Discounts must meet all of the following criteria:

All products with discounts must be eligible for Prime shipping in all regions of the United States. Here's how to sign up for FBA. All items offered for discounts must be new (not used). All items offering discounts must have at least a 3-star rating or no rating. Prime Exclusive Discounts must be at least 10% off non-member non-promotional prices (i.e. prices in the Manage Inventory page) and up to 80% off. For Prime Day discounts, the discount must be at least 20% off the price.

Applying for the Amazon Limited Time Sale in September does not mean that the seller's limited time sale must be held during the event. Limited-time promotions that are not selected during the event period will be scheduled for other days in the same week as the September Amazon Limited-Time Promotions Festival.

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