


Now Amazon Australia Station, Singapore Station, Middle East Station, India Station emerging sites have become blue ocean sites. Before making the corresponding site, the seller needs to understand the market situation of the site. Australia Station and Singapore Station are relatively developed countries. The categories of selected products can be synchronized with European and American countries. Sellers can refer to European and American sites to select products. The Middle East station has a higher unit price, and the Indian station is mainly positioned for the local middle- and high-income groups.
Through market research, we can find that the four major categories of consumer electronics, fashion and apparel, consumer goods, and department stores are the most potential products in the emerging blue ocean market.
When it comes to the Middle East, our first impressions are of men in white robes and headscarves and women in black robes and veils. In the Middle East, Saudi Arabia and the United Arab Emirates can be called "local tyrants". The local middle-class consumers have strong spending power. Consumer demand for the fashion category is as high as 31%, making it the second-highest-selling product after consumer electronics.
The proportion of online retail in the Middle East station is relatively high: Saudi Arabia ( 3.8%), the United Arab Emirates ( 4.2%), and the growth rate of e-commerce is one of the fastest in the world. Industry and manufacturing are generally scarce in the Middle East, and most commodities (such as household goods, consumer electronics, clothing, etc.) rely on imports . Chinese sellers have obvious advantages and more opportunities in this type of products.
Fashion and apparel: According to 2020 data, China's textile industry accounts for more than 50% of the world's total, chemical fiber production accounts for 70% of the world's, and trade accounts for one-third of the world's total .
Consumer electronics: The overseas penetration rate of China's 3C/home appliances is also very bright. As early as 2018, the scale of home appliance production accounted for nearly 60% of the world's total, and the trade scale accounted for more than 30% of the world's total .
Fashion and Apparel: Among emerging sites, consumers' demand for watches ranks among the top three in Amazon's new sites. Consumers are mainly interested in watch accessories.
Consumer goods: Middle Easterners who pay great attention to the quality of life and Singaporeans who love sports pay attention to their own health. Smart wearable products and sports products are very popular on both sites.
