When the seller's traffic is sufficient but the conversion rate is not high, the seller needs to first judge the market situation of his product. If the product still has a certain market capacity in the market, the seller needs to analyze the product comprehensively and find ways to increase sales. Generally speaking, there are six steps you can do to increase Amazon sales.
If the seller wants to get a better conversion rate, he must find suitable keywords. When selecting keywords, choose keywords with rising potential. The seller can make a keyword ranking table to filter out potential keywords. After the keyword screening is completed, the keywords can be buried in the product name, product key points and product description.
Create highly engaging product descriptions
A high-quality product description is highly attractive to consumers. Sellers can find out what consumers care about the product most through research and write a compelling product description. The principles of writing product descriptions are that they are easy to read and understand, sufficiently attractive to consumers, and contain detailed and useful information about the product.
High-quality pictures and videos
Images and videos are the first things consumers look at when viewing a product listing. Humans are visual animals, and sellers can make exquisite pictures based on such characteristics to ensure that the pictures are high-quality and clear. Qualified sellers can upload videos. Now Amazon has opened the advanced A+ video function to some ordinary sellers, and sellers can use this function to bring more sales to their products.
In the retail industry, price is an important factor affecting consumer consumption. Sellers can compare the prices of competitors, choose a suitable price, and choose a price that can increase the conversion rate while ensuring product profits.