After the wave of Amazon bans, many sellers began to enter the independent foreign trade station. However, the editor found from many real cases that a large part of these transformed Amazon sellers failed to operate the independent station well, and some gave up even within a year, or they were barely supporting it. In fact, they did not There is no benefit in the independent station.
So in this article, the editor of SHOPAIMi independent station wants to analyze with you to see what the specific problem is. The first thing to mention is the two mistakes that Amazon sellers are prone to make when they are doing independent stations: not choosing products and Will not drain.
1. No choice
1. Directly transport platform products to independent stations
When an Amazon seller is an independent station, it is easy to skip the product selection process and directly put the products sold in the Amazon store on the independent station. The product pictures, descriptions, and prices are all synchronized. Maybe you can have orders every day, but it is difficult. Explosive orders appear, because this method is very undesirable, and the selection ideas of independent stations and Amazon are completely different.
2. Clear inventory
Sellers must ensure that the website experience of the independent website is good, and then the selected products must have selling points. If the products you sell can also be bought by overseas users in offline stores, then there is a high probability that they will not be willing to sell. Your independent website to place an order.
And some sellers have stores on multiple platforms, so that they have too much product inventory, so a large part of the reason for choosing to be an independent station is to clear the inventory.
There are actually a lot of sellers like this. The editor recommends that once sellers encounter these situations, they must seriously consider whether their existing products are suitable for independent stations.
Another point that must be reminded sellers, in fact, the reason why most users are willing to place orders on independent stations is more because of the particularity of products, so do not sell products that can be seen everywhere on independent stations, or simply sell their favorite products. Products, try to sell fresh, novel and special products.