The Amazon platform has launched the function of video advertising. Video advertising has high attractiveness and high conversion rate. Many consumers like to quickly obtain product brand information through video. Using the video advertising function, it will be more prominent on the search page, so what does Amazon video advertising have? Requirements? How to create a production? What are the points to pay attention to? How to solve the bad effect?

What are the requirements for Amazon Video Ads?

Amazon merchants need to meet the following requirements for uploading video ads:

1. Amazon reserves the right to refuse sellers to upload videos with poor content, sound effects and resolution.

2. Amazon requires that the video cannot contain product reviews, website URLs outside Amazon, inappropriate content, time hints (such as limited-time discounts), or price discounts.

3. Upload the highest quality video files in the following video formats: 3GP, AAC, AVI, FLV, MOV, MP4 and MPEG-2. Note that Amazon cannot process Apple ProRes files.

In addition, you also need to upload a high-definition video thumbnail in JPEG or PNG format, the thumbnail aspect ratio: 16:9, and the recommended minimum width is 1920 px. Video aspect ratio: 16:9, resolution: 1920×1080 (preferred), 1280×720 (minimum).

4. Metadata: The video title can be up to 100 characters, and the video introduction can be up to 400 characters. The video type and related product ASINs need to be provided.

5. Color profiles: RGB, DPI: 300 (preferred), 72 (minimum).

The video content should focus on the product, highlight the functional characteristics of the product, and the length of the video should be between 15 seconds and 30 seconds.

How to create a video promotion ad?

1. Set a name, start date and daily budget for your campaign, then select "Video" from Creative Formats to preview your ad and make sure it looks like it will look.

2. Select ASIN main push: Select the top 5 ASINs in the store and more than 4 stars. Select representative products, and let customers know and understand our brand through this representative product.

3. Select keywords for placement: You can select other non-video brand promotion activities with similar keywords for bidding, and keywords that are highly related to the product. The preview needs more exposure, you can choose big words, and in the back end to improve the conversion rate, you can choose exact matching words.

If you do a good job of advertising to attract traffic, then the seller must do one thing well, the inventory is sufficient, and it cannot be out of stock. The reasons for out-of-stocks are nothing more than inaccurate expectations of sellers, rapid changes in consumer demand, or out-of-stock products caused by competitors. So how can sellers avoid out of stock? How to prevent Amazon from being out of stock?

The expected stocking quantity is more than the actual sales volume: the seller needs to conduct an analysis and statistics based on the historical sales of the product, and arrange the products reasonably. At least for the loss caused by out-of-stock, this risk loss is at least smaller.

Utilize tools to track product quantity: There are many software and tools on the market that can help sellers track and analyze product quantity, which can reflect the inventory status of each SKU, and provide sellers with automatic order generation. Maintain good communication with suppliers, and let suppliers prepare goods in advance or prepare a batch of goods in advance in case of emergency.

These are the steps and requirements for creating an Amazon Video ad. Doing a good job in video advertising can bring more traffic and conversions to the store. Friends who have not yet used this function, hurry up and act!