Wuhan Star Sets Sail – How Amazon adjusts prices without affecting link weight
Amazon sellers know that adjusting product prices, optimizing listings and other operations will more or less affect the weight of product links. This influence can be positive or negative. For sellers, scientific and reasonable price adjustment is very important.
Regarding price adjustment, we need to understand several concepts, low price, high price, middle price and range price. For example, suppose the market price of a product is between $15-25, the price below $15 is the low price, the price above $25 is the high price, and the price of $20 is the middle price range. When sellers adjust product prices, they should adjust in the following way:
Price adjustment in the same range. If the current price of the seller's product is in the middle price range, then a small adjustment will result in little change in the order quantity and will not have a major impact on the product weight. For example, the market price is 15-25 dollars, and the seller's current price is 20 dollars. If the seller increases or decreases by one dollar, it will not have much impact on the product.
Sellers can judge the impact of price adjustments on weights by observing category rankings, keyword rankings, and order placement. If there is no change, then the operation is effective and can increase profits. If after the price adjustment, the single volume drops significantly, the weight will inevitably plummet. In this case, it is recommended to adjust the price back. In general, after the price adjustment within the same price range, if the total transaction amount is greater than or equal to the original and remains stable, it will generally not have much impact. When making adjustments, sellers need to monitor the adjusted data at all times and respond accordingly.
Cross-range price adjustment . If we adjust the price from $20 to $40, and directly enter the high price range from the middle price range, or adjust to ten dollars and fall into the low price range from the middle price range, the single volume is very likely to plummet, resulting in a plummeting weight. . Therefore, Xingqihang generally does not recommend sellers to adjust prices across ranges. A large price increase or price reduction will cause a drop in the order quantity. In order to stabilize the single volume and the weight does not decrease, the seller should adjust the price within the range.