Wuhan Star Set Sail: When is the most suitable time for sellers on Amazon to start manual advertising?
Although Amazon's traffic is very large, for sellers who are more Buddhist, they can live without promotion, but many sellers are young people with aspirations, hoping to achieve greater success on the Amazon platform. Therefore, many sellers will choose the way of advertising to promote products on the premise of not satisfying the natural traffic. This is the most direct and effective way. However, advertising is divided into manual promotion and automatic promotion. Let's share the best time to open manual advertising.
In the early stage of the advertisement of the new product, the manual precision of big words can be opened. Because sellers who have opened advertisements know that the conversion rate of big words in the new product period is low, resulting in high advertising calls and high ACOS. However, if the big words are deleted, there will be no traffic. If there is no traffic in the new product period, it will be difficult to push it later. Therefore, we can use the big words alone to make them accurate, and we can control the bidding and spending of the big words independently, and it will not lead to no traffic, killing two birds with one stone.
In manual precision advertising, only the big words themselves are matched, so the cost of big words is relatively low, and at the same time, a high conversion rate can be maintained. Moreover, after a certain data base is widely available, the words that have been placed in the list are taken out and placed in the precise content, which can relatively reduce the ACOS of advertising.
It is worth mentioning that if you want to individually control the budget and advertising of a word, you can control it manually and accurately to improve the conversion of the word, which will also help the word’s natural ranking.
Although the conversion rate of manual precision advertising is relatively high, not all words will work well after we put them from broad to precise. This depends on the situation. If some words do not work well in the broad, then we should reduce the price or even turn it off, and let it continue to be in the broad. If it is a good performance, then we can reject it in the original breadth.
Through Xingqihang’s analysis, everyone must know when it is best for Amazon to open manual advertisements. For the beginning, you can choose to open automatic advertisements first, then observe and collect some keywords that perform well, and then change to manual advertisements later.