Wuhan Star Starts: What are the good solutions for products with low Amazon traffic?
Whether online or offline business, the word "traffic" is inseparable. The size of the traffic is related to the life and death of the store. The education of dolls should be started from an early age, and the traffic of products should also be grasped from the launch of new products. Today, Xingqihang will analyze with you. If the traffic of Amazon stores is low, where to start to improve.
1. Optimize product listings
Listing is the core of traffic size. I believe this is a point that every seller agrees with. After all, we are doing online business. Buyers cannot see or touch the product. They can only learn about the product through Listing, and then decide whether to place an order for purchase. Therefore, only by optimizing the listing to the best effect, the product can have more display volume, and the display volume can achieve the purpose of increasing sales. Therefore, optimizing the listing is a very crucial step. You can start with the title, picture, keywords, product description, etc. If you really don’t know how to optimize, you can refer to the listing of competing products.
2. Improve product ranking
This is easy to understand. After all, when buyers enter the web page, the higher the ranking of products, the greater the probability of being viewed, and the probability of being purchased by placing an order will also increase with the increase in page views. So if you want to improve your ranking, you can sign up for on-site activities, such as spikes, discounts, etc., to increase the exposure of your products.
3. Choose the right channel
This refers to off-site promotion. Now is the era of information explosion. Many off-site products have the opportunity to browse Amazon's products, but because of different products and different needs, the promotion channels are also different. Therefore, when sellers want to promote off-site, they must choose the appropriate channel according to the actual situation of the product itself.
4. Clear product positioning
This is also easy to understand. For example, the target audience of this product is women or men, children or the elderly, professionals or housewives, etc. After thinking about this problem clearly, and then analyze according to the target group, they There is a need for a point of demand, so as to enlarge this point and prescribe the right medicine, so that we can achieve a multiplier effect by promoting it.
5. Promote purposefully
We must have a purpose in everything we do. We open an Amazon online store to make money, not to engage in feelings. Before doing promotion, we must also clarify the purpose. Do you want to spend money to promote traffic to increase exposure or to clear the goods? The goal After clear, choose the corresponding promotion method. For example, if you want to attract product traffic, you can choose to improve the ranking of listings through off-site deals, thereby promoting the increase of orders; if you want to clear the goods, you can choose to adjust the price of the product, attract more consumers to buy, and speed up the speed of product sales.