What should Amazon influencer marketing do? This is Jessica, an overseas celebrity, sharing how to use INS to play celebrity marketing.
Let’s start by understanding how it works and what you can do with it to launch your own influencer marketing campaign.
Even if you're new to e-commerce, you probably know that there are always new marketing strategies that come up all the time, so it can be hard to figure out which one to use when you're just starting out.
Influencers are one of the most popular marketing strategies today, so share this with novice sellers today.
Before we start, let’s understand what a celebrity is and what benefits it has for cross-border e-commerce. Let me talk about INS first, which has a huge user base.
As one of the platforms with the most celebrities, INS. It has reached 800 million monthly active users, and its users are still growing. You can use these fans through marketing, because 70% of users will look for products through INS, which is very good news for cross-border e-commerce.
INS has huge potential users, and users also hope to find their favorite products and promotions through INS, so this is very useful for cross-border brands.
Cross-border e-commerce can use the platform to promote the latest products, attract new users and communicate. If you are worried about the quality of pictures, we can also get the content you need from other users. Just remember to apply for permission and indicate it to the creator. OK.
This is a win-win partnership. You post new content for free, and they get free promotion. You must think, since Instagram is so easy to use, why do you want to do influencer marketing?
The reason is also very simple. It is not easy to accumulate fans on INS, especially for new accounts. Although it is helpful if your products have a visual impact, to be honest, there is no guarantee that you will gain fans every time you post.
So if you don't have regular fans on the platform, it will be very difficult to use INS to develop your business, so this is why influencers are so useful for cross-border brands.
Because they have a lot of fixed fans, some even tens of millions, these fans are really interested in the content of the influencer, cross-border e-commerce can completely use the highly sticky group of fans of the influencer to drive products.
Because influencers are celebrities rather than brands, fans are more willing to trust them, and when they offer certain products and advice to fans, these fans are more likely to participate in the purchase.
So it is really a good way to find influencers to promote. They can help sellers promote their brands and sell products.
So how to get influencers involved in marketing? Determine if your marketing campaign is right to find the right influencer?
It may be daunting for those who haven’t done it at first, but don’t worry, we have a set of methods to help you screen the right influencers.
Finding the right brand influencer depends entirely on the products sold by cross-border sellers and the image they are trying to build. Before we start, we can use third-party platforms.
Tools include ninjaoutreach, snapfluence, etc., which can help you connect. For example, searching for the keyword "women fashion" can easily and quickly find what you want, or you can find a third party to help you get in touch.
Finding an influencer can take a while, as you'll have to scroll through tons of posts and hashtags to see if it's a good fit for your brand, but it's well worth it in the long run!
Layout of influencer marketing in advance can help merchants avoid failure. Once you find the right influencer, you can discuss the details and establish a cooperative relationship.
Start by sending a brand brief to the influencers you choose to let them know about the product, and if you’re selling this product, share your relevant post content with them.
In terms of cost, you need to communicate with the influencer yourself. Usually, there are several ways to cooperate with the influencer:
1 Fixed price, for example, the promotion fee for a post is $200.
2 Earn commissions. For example, if you find an Amazon influencer to bring goods on INS, the platform has already set the commission ratio, which is different according to different categories.
Brands can share discount codes with these influencers to measure the sales generated. You can use this discount code to determine which influencer brought sales, and then decide which cooperation method to choose in the future.
In addition, when you send samples to these celebrities, you can give them some reference content, and you can ask them to make corresponding content according to your needs.
You can also use the bitly tool to track influencer sales performance. It can track click-through rate and other related content analysis, and you can quickly get which influencer posts can bring quick drainage.
If you haven't started to try the seller, hurry up.