It has never been as simple as we imagined to make the Amazon store run well. In addition to putting in a lot of effort, it is also necessary to sum up experience in continuous practice. Today, Mimaosou will share five experiences summarized by Amazon super sellers.
First, in order to properly calibrate the product and increase its exposure, a complete product description is necessary, and the more detailed and complete the better.
Such as high-definition pictures, detailed product specifications, colors, sizes, etc. , is a key element that can increase their product browsing rate and improve sales performance. Accurate descriptions can not only improve customer satisfaction with merchants and products, but also build a stable customer base and allow customers to leave good comments on products and merchants.
The point-by-point method can focus on describing the characteristics of the product. According to the survey, if the key point method is used properly, the sales performance will be significantly improved. This also makes it easier for customers to simulate actual goods. The key listing method can be used to describe size, origin, suitability, age of use, etc. Commodity. When using emphasis, remember to capitalize the first word and end it with a period.
Second, Amazon's product image requirements
The image of the product plays a very important role in the listing. For a new Amazon merchant, there are so many tricks to learn just about image. A series of text descriptions may not be able to effectively describe the appearance and structure of the product, but it can be clearly done through images. There are specific requirements for uploading Amazon images. The two most important points are:
Images must be identical to the actual item, similar or similar images will not be accepted. The image of the product must be on a white background.
Third, the recognition of featured merchants and Amazon’s Buy Box
There are many merchants on Amazon selling the same item. Buy Box is a unique mechanism of Amazon, which not only contributes to the multiple growth of merchants’ sales, but also guarantees the merchants. But only with the recognition of "featured merchants" can you have the opportunity to win the function of buying a box. To obtain such recognition, certain conditions must be met in order to continue to provide customers with a good shopping experience. Amazon didn't say exactly how it would qualify as a "Featured Merchant." After all, different product categories will have different sales targets, and the direction and conditions of evaluation will also be different.
After being recognized as a "Featured Merchant," Amazon evaluates the overall availability, price, shipping, and more of the items sold by each particular merchant. In the end, one merchant is chosen to be the buy box winner. The Buy Box Winner symbolizes the meaning of "preferred merchant". Only the description of the Buy Box merchant has the function of "Add to Shopping Cart", which is convenient for customers to purchase.
Many merchants have a misunderstanding, thinking that providing low-priced products can win the buy box qualification. This perception is wrong. After all, price is not the only condition for evaluation. Competitive pricing, availability of sustainable merchandise, low refund rate, customer positive rate, low return rate, etc. , are all evaluation factors for buying a box.
Fourth, stable commodity inventory
If your product does not have a certain amount of stock, you cannot win the Buy Box, so it is very important to keep the product in stock at all times. Pay more attention to the sales speed of inventory during holidays. Therefore, you can use the "list status" function provided by Amazon to suspend the current product sales to facilitate additional inventory.
You can easily set the inventory status to idle until stock returns to a certain amount. This function allows you to replenish goods while avoiding buyers placing orders, and solves the problem of not being able to provide goods when you are away from other places for a long time or on business trips.
The idle state will not affect the communication between you and the buyer, and you can even add or modify the content in the listing. After restoring the list, all changes will be updated automatically. As for the chargeable fee, the idle period will still be calculated as usual. Remember to make sure you have any pending orders before you change the listing status to idle, as these pending orders will not be canceled automatically. After setting the idle status, only products supplied through the company will be temporarily removed automatically, while products supplied through FBA will still operate as usual.
Fifth, continuous order management and contact response time
Although Amazon will notify merchants of the order status of new orders by email, it is recommended to develop the habit of checking "Manage Orders" every day. If you can send the goods in the expected time, you will have more time to deal with some unexpected problems. Basically Amazon requires merchants to ship within two business days.
Through its "contact response time" system, Amazon calculates the percentage of merchants that respond to customer-initiated messages within 24 hours. Merchants can check your response time to customer contact through the performance checklist in the customer metrics page.
Make a general statistics on the information before and after Amazon placed an order. If it is a message that does not require a reply, you can check the "Mark as no reply" option in the "Reply" on the communication page to exclude the system from the calculation.
According to Amazon’s research report, merchants that typically take more than 24 hours to respond to customers have a 50% higher rate of negative reviews. Therefore, high-quality responses are an important key to customer satisfaction. If your response time is rated as "Fair" or "Poor", then there is a good chance that you will end up with a bad review and affect your selling rights on Amazon.