For Amazon merchants, after opening a store, it is necessary to do a good job in promotional content. Promotional skills are essential, and product selection also needs to master some skills. So what are the Amazon fbm product selection skills? Answers below.

What are Amazon fbm product selection skills?

1. Market demand

First of all, we must choose products that have market demand. The first step in product selection is to consider whether the product can really meet the needs of buyers. Sellers cannot randomly choose some products that have no demand from among the vast number of products, and then imagine a market space for the product themselves. The result is inevitable. It ended badly. So before we choose a product, we have to ask ourselves: Do consumers really need this product? Under what circumstances will consumers buy such a product?

So what kind of products meet what we call market demand? For example, due to the recent impact of the epidemic, overseas consumers have a different interest in products such as home furnishing and small household appliances, so these products are in line with market development and Demand, if sellers can gain insight into market demand and seize opportunities, choosing this type of product can increase their chances of selling orders.

2. Market capacity

Usually, products in situation A are called Red Sea products, and products in situation B are called Dead Sea products; if we are not the kind of capital sellers who can overcome obstacles in Red Sea products and beat competitors, or can lead the trend with one-handed planning , big sellers of unpopular products, then we should try to avoid these two types of extreme products.

3. Look for products with large profit margins

In operation, we try our best to choose products with high unit price and profit. Generally speaking, it is recommended that sellers sell products on the platform at a price between US$15-75, because customers may not want to click in because the price is too high, but if the price is too low, it will affect the overall profit of the seller.

In addition, if the price of the product we choose is higher, it means that we have invested a lot of money on the product, and it means that the risks of all aspects of the product will increase accordingly, which is actually not conducive to the long-term development of the seller.

4. Choose large products – Amazon fbm product selection skills

Of course, it is recommended that sellers can also try to choose larger products. Many small and medium sellers on Amazon may give priority to small and light products in the early stage of sales. This is actually not wrong, because small and light products are easy to pack and have low shipping costs. However, because of the low barriers to entry for such products, which are more popular with sellers, there will be more competitors.

What sellers need to do is to go through market research and analysis to see whether the products with relatively optimistic market capacity are suitable for their consumers, and start from the needs of consumers, so that consumers can pay attention to their own products.

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