The following is the latest EU promotional reference price policy:

European site sellers, please note that according to the latest EU requirements, from May 19, 2022 (the specific implementation time is subject to the local country), your promotion experience on the Amazon European site (except the UK site) and the Turkish site will take place as follows: Variety:

The promotion will use a new price standard, that is, the lowest sales price (including the promotion price) on Amazon in the past 30 days as the reference price, [the customer-facing side will display as "Lowest recent price (Lowest recent price)"], and the promotion discount will also be Calculated based on this lowest price as the base price.

Frequently Asked Questions:

1. How will the "Recent Lowest Price" affect Amazon Europe?

The recent lowest price of the product is automatically calculated, and the seller does not need to enter it manually, and it is refreshed every day.

2. How will the promotions of the Deal category be affected?

If the price of the treasure of the town store, 7-day promotion and instant kill is higher than the "Recent Lowest Price", it will be suppressed.

3. Will this affect Prime exclusive discounts?

Prime exclusive discounts, like other promotions, follow the Lowest recent price principle. Prime-exclusive discounts that do not have the "Last Lowest Price" or are higher than the "Recently Lowest Price" are suppressed.

4. Does the "Last Lowest Price" also apply to the daily price/non-promotional price?

Not applicable. "Last Lowest Price" only applies to markdowns (including Deals and Prime-exclusive discounts). Non-promotional prices will continue to use the market price (List Price) and the original price (Was Price) as the reference price.

5. What should I do if my deal is blocked because it doesn't meet the "Last Lowest Price"?

According to the latest EU regulations, sellers use the lowest sales price within 30 days as the reference price when conducting price reductions. So, lowering the sale price below the recent lowest price is the only possible action.

6. What is the impact on the deals participating in European Prime Day?

If the products participating in Prime Day Lightning Deals and Zhendian Treasures participate in promotions/other offers within 30 days before the event, it may affect the eligibility of Lightning Deals and Zhendian Treasures to run during Prime Day, as well as the reference price displayed to customers. .

7. How should I know if my Deal promotion complies with the new regulations?

Sellers should pay attention to the relevant emails sent by Amazon to confirm the Deal promotion.

8. How can I get more information about this new Amazon rule?

Sellers should pay attention to the relevant emails sent by Amazon to confirm the Deal promotion. If there are changes to Amazon's new rules, Amazon will also communicate with sellers by email when necessary. When Amazon's new rules go into effect, the help pages in Seller Central will also include relevant information.

After some explanations by the editor of EasyYa, you must have some understanding of "the lowest price in the near future", please check your promotion status as soon as possible, and make timely adjustments to keep up with the policy!

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