Sellers who understand cross-border e-commerce must be familiar with Amazon assessment. Amazon assessment refers to Amazon sellers contacting Amazon buyers through the assessment platform, entering the store through the platform to purchase products, and letting buyers receive the products. For the seller itself and its products, including: product quality, product appearance requirements, seller service attitude, logistics receiving experience, and a series of services, leave a high-quality and true comprehensive evaluation.
To put it simply, merchants can use Amazon reviews to help their products add reviews, get rankings, and create popular models. Today, we will talk about how to conduct Amazon reviews in practice.
Store evaluation method
1. Look for evaluation resources through off-site channels
Looking for resources off-site channels is equivalent to investing in new media for promotion. The purpose is to increase the exposure of products in the public eye. The most popular platform for foreign evaluations is Facebook. 2. Sellers can choose suitable platforms for deep cultivation channels and gameplay, and appropriate advertising investment is also Nice choice.
2. "request a review" in the background
There can be a "request a review" button on the order page of Amazon's backstage in the United States. After we click the button, Amazon will send an email reminder to the buyer who purchased the product, and after the system is revised, when the buyer leaves a review for the product There is no need to click on the star rating and leave the text and title of the comment, just click on the star rating and submit it directly.
3. Amazon Vine Program
The Amazon Vine plan is a plan launched by Amazon to allow more sellers to get more reviews in the early stage of promotion, thereby reducing the difficulty of new product promotion for sellers. At present, the VC account is fully open to sellers.
At the same time, seller registration is also free, which can be said to be "zero cost" for registration. However, there are certain requirements for sellers to register for the Vine plan, and the specific situation is mainly based on the actual situation.
4. Give an Amazon Gift Card
Giving Amazon gift cards is the most widely used in many evaluations, and the simple and rude effect is the best. In the actual operation process, some buyers will take the initiative to contact themselves with gift cards. This method has the best effect because it is equivalent to sending money directly, but it also takes greater risks. It is worth noting that when a gift card is charged with a black card, the account will be blocked. Therefore, to recharge the gift card, you need to find a regular card dealer, and don’t buy it cheaply online.
5. Guide customers in the package
This is similar to the small card that Taobao buys and receives "leave a good review as a gift", and the specific guiding steps can be written inside the package.
Urge "Praise" Skills
There are many sellers who complain about "referring good reviews" but bring bad reviews to the store, and even lose many customers. However, they do not know that there are certain skills in the store's urging "good reviews". Generally, there are the following methods:
1. Make friends with review buyers
When the evaluation buyer receives the product 5 to 7 days, we can consult the buyer's user experience of the product, and at the same time care for them as a friend and be friends with them.
2. Provide professional services
Tell how to use the product better, including how to use it to prevent product defects.
3. Sincerity comes first
Treat each reviewer sincerely with professionalism and give the most sincere advice. Generally, as long as the Facebook corresponding Messenger visits twice, the reviewer will be willing to leave a review. If there is still no review, we will return for the third time. When the time comes, you can directly point out the theme and sincerely hope that he can give suggestions for improving the product.
4. Festive return visit
Return to reviewers during holidays, such as Black Friday, Thanksgiving, and Halloween. You can ask them about their user experience at the same time, and ask them if they are interested in recommending them to their friends to buy. Don’t let any reviewer easily.