As we all know, the order cancellation rate is one of the important indicators for Amazon’s cross-border e-commerce to evaluate the performance of sellers’ stores, and a high order cancellation rate will inevitably have a negative impact on the store and lead to losses of sellers’ profits. According to Amazon’s relevant policies, the order cancellation rate refers to the percentage of orders cancelled by buyers in a 7-day period.
Under normal circumstances, Amazon requires sellers to maintain the value of the order cancellation ratebelow 3%, only in this way the store can normally sell products on the platform.So, what impact will the high order cancellation rate have on the store?
For sellers whose store order cancellation rate is too high, the most obvious impact is that the store may be banned by the platform at any time.Secondly, in some cases, Amazon will remove the listing of products with a high order cancellation rate, and will not seal the store, but whether the seller wants to restore thelistingstatus or restore the store, it is necessary to report to the platform. appeal.
Therefore, if the seller is blocked because of the high order cancellation rate, the seller needs to find out the specific reason before making a targeted improvement plan.For example, buyers have purchased products that are out of stock, sellers use inefficient accounts to brush orders, etc. These may cause the store order cancellation rate to increase.
After the store is closed, how should Amazon sellers deal with such problems?
Generally speaking, if the seller is the first time the store is blocked due to the high cancellation rate, as long as the appeal is serious, the probability of restoring the normal sales authority of the store will be very high.At the same time, in order to improve the chance of successful appeal, sellers should pay attention to the following points whenwriting POA:
1. Introduce the store and the products sold, and explain the risks the account is facing.
2. Explain the reasons for the high order cancellation rate and the improvement measures to be taken.
3. How can sellers avoid such phenomena in the daily operation of the store in the future.It should be emphasized that if the seller’s store is blocked many times due to the high order cancellation rate, the probability of successful appeal will become lower and lower, or even permanently banned.
Therefore, the editor of EasyYa recommends that Amazon sellers should always improve their operation methods and store management capabilities in order to avoid such problems from frequently occurring.
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