According to relevant survey reports, Amazon has 1.5 million active sellers worldwide, more than 60% of which are from China. For the success of Amazon's cross-border e-commerce business, many cross-border e-commerce sellers will adopt improper strategies and techniques to disrupt the Amazon market, including common fake reviews, destroying competitors' product listings, and the following:

1. Abusing product variants

A product may have multiple variants. For example, a piece of clothing has multiple colors, a tool pliers has multiple sizes, these are variants. Similarly, based on the community contribution model, any seller has the opportunity to add variants to existing products. If it is based on consumer expectations and consumer needs to add variants, of course, there is no problem. However, some sellers often add completely different products as variants on the Listing page, just to take advantage of the large number of reviews that the Listing page has accumulated.

However, this practice will soon be seen by Amazon's official website and consumers, so some smart sellers will go to Amazon's catalog to search for products that have been discontinued and no longer sold, and add their own products as variants to such detail pages. to avoid suspicion.

2. Selling counterfeit products, hijacking product Listings

The problem of counterfeit goods on the Amazon platform is serious. In an earlier earnings report, Amazon has acknowledged that it cannot completely prevent third-party sellers from selling illegal, counterfeit, pirated or stolen goods.

The editor of EasyYa has learned that Amazon will not actively review the goods sent by sellers to the FBA warehouse, and will not confirm whether they are genuine. On the contrary, Amazon only looks at whether the goods have the correct UPC barcode. This "provides convenience" for viciously competitive sellers, as long as a fake UPC barcode is printed and affixed to the product packaging, Amazon will consider the product to be genuine. Some sellers said that they have been fighting counterfeit sellers every year since they opened their stores on Amazon, losing tens of thousands of dollars in the process. Like fake reviews, the issue of fakes is one of the biggest threats Amazon faces.

Of course, Amazon has taken several steps to deal with counterfeit and counterfeit sellers, such as the Transparency Program launched on Amazon’s official website in 2018, which provides exclusive, traceable barcodes for sellers’ products, and the Zero Program, which will be launched later, so that sellers can Remove fake sellers and fake products directly from the Listing page. However, these plans of Amazon cannot completely eliminate the problem of counterfeit goods. Sellers still have to monitor the situation of products independently and eliminate counterfeit sellers in a timely manner.

3. Steal Amazon internal data

In 2018 , an incident that shocked Amazon circles occurred when Amazon employees stole the information of third-party sellers and sold them to competitors of the sellers. It is reported that Amazon's middle and senior employees can directly access Amazon's internal network, and then obtain the personal information of all sellers. Some employees take bribes to help sellers steal business reports of their competitors, including product visits, sales, sales Etc.

In addition, sellers will also bribe Amazon employees to obtain consumer information for various purposes, such as contacting consumers privately, using rebates, compensation to get them to delete bad reviews, or launching advertising campaigns targeting these consumers. It is reported that Amazon employees sell reports to sellers for different prices, starting at around $20, while consumers’ personal information starts at $ 4 , depending on the risk of Amazon employees accessing and obtaining the information.

The editor of EasyYa reminds Amazon sellers: there are still many third parties that provide this service and sell information on Amazon sellers and consumers. Although successful, it can improve the conversion and profitability of the product , but once it is officially discovered by Amazon , the store will be 100% banned . Therefore , we must adopt a compliant competition model , research market information , and strengthen our own brand in order to have hard power .

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