Amazon VP reviews refer to Verified Purchases with red font prompts above the product reviews left by some buyers. Buyer reviews with the VP logo have a very high weight, because VP reviews are all certified by Amazon, that is, product reviews left by consumers who have actually purchased products on the Amazon platform.
For example,theVPevaluation in the product listing may make potential consumers make the final purchase intention, that is, aVP evaluation will make the buyer buy the product.However, a bad VPreview may also lead to a drop in the listingweight and order volume, which will have a fatal impact on the store.Therefore, negative reviews on productlistingsare a very dangerous signal for Amazon sellers.
The reasons for bad reviews are mostly related to product quality. However, with the increasing number of sellers on the platform, the competition among sellers in various categories has become increasingly fierce. In order to combat competitors, some sellers have begun to use some illegal means.One of them is to give VP bad reviews to competitors’ products.This operation method makes it difficult for sellers to operate in compliance.
So, how should sellers with bad reviews from VPsonAmazon product listings deal with it?
1. The seller must first analyze the bad reviews, so as to determine whether theVPbad reviews are left by real buyers or spoofed by competitors.For example, the content of these negative reviews has little to do with the actual negative reviews, and it does not match the ratio of previous product reviews, so it is very likely that they are VPnegative reviewsleft by the competition .
2. Once the seller determines that the bad rating is left by a competitor, it will collect evidence to give feedback to Amazon customer service or make a complaint.At the same time, the seller must also explain the specific situation, so that Amazon understands the impact of the situation.
3. You can also report and delete through the Report Abuse button above the VPbad review, but the premise is that the review contains non-compliant remarks, such as abuse, personal attacks, hate speech, etc.However, more and more sellers are saying recently that this method of operation does not seem to be of much use.
Finally,EasyYaXiaobian suggests that Amazon sellers can also use other methods toget more praise for product listings, so as to dilute the harm caused by theseVPbad reviews.
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