Amazon is a giant in cross-border e-commerce platforms, with a huge seller base and the most diverse product categories. I have written many articles about Amazon, and I deeply realize that Amazon not only has a different attraction to consumers, but also attracts thousands of cross-border e-commerce sellers. Why is Amazon so attractive to cross-border sellers? How is it different from other platforms? is the number of active users? Or Amazon FBA? Or is Amazon itself a platform full of opportunities?
We can often see such remarks under Amazon-related topics: "Amazon, the operation is the most promising, once there are a few explosions (provided that there is no infringement), posting fba , basically earning money." "Promising "Adjectives like "laying and earning" are all externalizations of Amazon's attractiveness to operations and sellers. And Amazon's mysterious appeal comes from its flexible control.
1. Pay attention to user experience
Amazon is a platform that attaches great importance to user experience. In order to ensure user experience, Amazon spares no effort to crack down on duplicate stores and products, and ensure user experience and product diversification as much as possible. In addition, in terms of advertising and logistics, web content design, etc., Amazon has also put a lot of effort into user experience.
2. Reduce ad impressions
There are not too many promotion forms on Amazon. It can be said that in addition to the necessary product display and event promotions, from the user's point of view, it is difficult to see other large-scale advertisements. This is very considerate to take care of the customer's rejection of advertising. In addition to reducing the display of advertisements, the Amazon system will also customize personalized data and recommend products according to user preferences and shopping habits, which not only improves the experience, but also increases the purchase rate, which can be said to serve multiple purposes.
3. Increase product weight
Compared with store operations, Amazon hopes that sellers can focus on the products themselves. In order to achieve this goal, Amazon associates the important data of product exposure -keyword search engine only with product links, in order to allow sellers to better improve the quality of product operation and service weight, and reduce the time spent on building store popularity.
4. Cancel the customer service system
There is no customer service system on the Amazon site, which not only reduces operating costs for sellers, but also requires sellers to improve the quality of product display, try to attract users to place orders independently, and minimize the index of seller recommendations.
Overall, Amazon's core goal of platform management is to improve user experience and guide sellers to focus on polishing products. It is also this core goal that can create Amazon's largest online retail commodity trading platform.
The above is the content related to the attractiveness of Amazon sellers and the advantages of the platform compiled by Zhanax browser for you today. Zhan Axe Browser sincerely thanks every seller and friend who accompany us. Every safety of your cross-border gold fishing is carefully guarded by Zhan Axe Browser. In the future, Zhanxe browser will continue to improve. While enriching the inventory capacity and product diversity of its "black technology canteen", it will strive to actively bring more and more useful tips for cross-border e-commerce operations to all sellers and friends . I hope Can be loved by everyone!