Regarding the selection of products, we must grasp a principle: the product quality is excellent, and at the same time, we should choose from three dimensions. The first is the most cost-effective in the homogeneity, the second is the differentiation of similar products, and the third product should be novel and peculiar. To make a product, we must first understand the demand, positioning, audience, price, competition, etc. In short, it can be understood as: why do I want to do this kind of product, whether there is any chance to do this kind of product, and whether I can do it and many more. Next, Huaju Tongchuang will explain to you the following three points, what you don't know about Amazon's selection:
1. The so-called channel
At present, the classification of e-commerce in the industry is mainly based on channels – such as domestic regular e-commerce relying on platforms such as Taobao, Tmall, JD.com, and Pinduoduo, and platforms such as Amazon, eBay, AliExpress, Wish, etc. Relying on cross-border e-commerce.
Channel differences have a major impact on product selection, that is, the price of your products. High-quality supply channels can make you invincible, so don’t just stare at product channels, 1688 and other wholesale platforms, and some other platforms. The retail price is much lower than the wholesale price, so the suggestion for everyone is to be more familiar with the following other platforms.
Second, the so-called product
Usually we are talking about the differentiation of your products, but most sellers do not have the strength to differentiate, and the products they sell are also ordinary standard products. So how do we stand out from a market with serious homogeneity? That is to differentiate in marketing selling points and services, which is what our ordinary sellers can do. For example, we can customize the desired pattern or text on the water cup according to the needs of customers. This is a kind of differentiation. The way.
Third, the so-called market
The market is a multi-party game. In terms of product selection, the market needs to focus on two points:
That is to say, how big the market is. Just look at the industry reports. Ordinary small sellers don't even need to think about this too much. As the world's largest single market, no matter how small the domestic category is, it is a big business.
However, the market capacity can be carefully investigated. You can go to Ali Index, Baidu Index, WeChat Index, Toutiao Index, Weibo Index, google trends, and even paid analysis tools. The results of multi-party comparison will not be too wrong.
Just because the market is big enough doesn’t mean you can get a piece of the pie, and a niche market doesn’t mean it’s unprofitable. The key depends on the overall competition. For example, the market of 3C digital is big enough, but do you think it is suitable for novices or no-strength novices to enter? Obviously not suitable, right?
Summary: There are many ways to select products, but the principles and directions are limited. Mastering the product selection methodology constructed by scientific principles and directions can make you jump up a few ranks instantly in the product selection process. The above is all the content shared by Huaju Tongchuang, I hope it will be helpful to all Amazon sellers.