According to foreign media reports, Walmart recently announced the launch of a three – day promotion festival "Walmart+Weekend" , which is only open to Walmart+ members .
The Walmart+Weekend sale, which runs from June 2 to June 5 , will provide Walmart + members with exclusive discounts on thousands of popular products including electronics, apparel, home appliances, toys, seasonal items and more.
Although this "Walmart+Weekend" event is not the first time Walmart has carried out , it is intriguing in terms of timing. You know, Amazon's Primeday will be held in July , and the "Walmart+Weekend" event is just a month in advance, directly cutting off Primeday 's traffic.
The timing of large-scale promotions is very important , especially for universal shopping platforms like Amazon and Walmart, whose target consumer groups and product positioning are highly similar. , consumers are also attracted. The things they need to buy have already been bought in this event, and they will not shop again at the next event node. For subsequent platform activities, it is tantamount to hemorrhage. For this kind of activity that is relatively close in time, whoever opens it later will be unlucky . The traffic effect of Amazon Primeday this year is probably a foregone conclusion.
Like PrimeDay , Walmart+Weekend is only open to Walmart+ members. Now Walmart membership costs only $98 a year . Although the number of subscribers is not as good as that of Prime members , but with its offline retail store advantages, it provides unlimited free groceries in stores. Deliveries , refueling with stores can save up to 10 cents per gallon of gasoline , and other benefits, and the number of Walmart registered members is also rising rapidly at a time when gas prices are soaring.
The core reason why Amazon can occupy the dominant position in the US e-commerce field lies in the support of the huge Amazon Prime membership system. Today, in addition to Amazon 's Amazon Prime membership system, more e-commerce platforms are also establishing their own membership system kingdoms. The most striking example today is the "Walmart+Weekend" campaign launched by Walmart , which directly targets Amazon. Primeday launched the challenge.
Amazon has now entered a weak state, and the overall development has entered a bottleneck period. Cross-border sellers are looking for the next growth point, and the multi-platform layout has become a major trend. In this case, it 's time for Walmart to let everyone discover and join.