In a cross-border e-commerce platform, the importance of buyer evaluation is self-evident. Many buyers will take a look at the reviews before purchasing a product, and then make a decision by comparing the reputation of buyers of similar products.

Therefore, evaluation has always been a promotion method for major cross-border e-commerce platforms, and evaluation is also the only way for many sellers to get started. It’s not wrong to want to increase sales through evaluation, but it’s not that you just register some buyer accounts yourself, just buy an IP and you can conduct the evaluation. A safe and stable evaluation system is not just to solve the IP problem, because there are many big data risk control points on the platform.

Through five or six years of evaluation experience, we can know that platform risk control is mainly due to these reasons;

One: Through the association of hardware parameters, area code, supervision code, security code, imei serial number, mac address, etc.

Two: IP purity (including IP association, DNS will not jump country, WebRTC local area network will not be exposed in China, or blacklist blacklist IP )

Three: Relevance of foreign payment cards and card head risk control issues

Four: Each account has thousands of people, and the weight management and label management skills of account support

These will affect the weight of your store and the safe and stable use of your buyer's account.

The platform can reversely detect the underlying hardware parameters of our equipment through IP. These need to be blocked by camouflage, and parameters can be blocked by building a firewall with a foreign server. In this way, the platform detects only the external network data provided by us and cannot correlate the underlying hardware parameters of our device.

Then create a foreign family residential IP , do IP end technology shielding, and run the IP in the established foreign environment, so that there is a real physical configuration, and the IP can accurately locate foreign cities and present local users, effectively avoiding platform detection. Using the computer to simulate the operation of the mobile phone can add a privacy plug-in to the fingerprint browser to prevent the browser LAN from leaking the IP address, so that each website reads our hardware parameters when we have three anti-reading programs 1. The extension program prevents ping , htm tracking 2. Server firewall blocking IP hardware parameter detection 3. Non-remote bridging mode.

For sellers, using the self-supporting account for evaluation has the following benefits:

1. Don't worry about being cheated by black-hearted intermediaries

This kind of incident is exposed every day on the seller's home. I believe that as long as it is an Amazon seller, I have seen it myself.

2. Ensure the safety of the store

This is the true portrayal of this July connection wave. In order to maximize profits, the external evaluation team can only maximize the value of an account, that is, let the account continuously evaluate and make orders. The other is the payment card. The seller can't judge the quality of the payment card of the external evaluation team, and the number registered by himself is a first-hand resource, and he also knows the quality of the card.

3. Ensure the safety of funds

The funds are also turned in their own hands, and the cost of the final purchased goods is still in their own turnover.

4. Reduce the cost of evaluation

The evaluation cost is generally 5-10 US dollars per order. In fact, the cost of a self-supporting account is only about 10RMB, and the evaluation is just what the seller needs, not every few months and half a year. You can clearly see how terrifying this evaluation cost is in your profit share.

5. Make the assessment more controllable

Especially for some electronic products, the person who takes the order has to give you a time period, because the evaluation rate for them is not high at that time. The self-supporting number is different. Time and product are completely unlimited.

Evaluation resources are a very valuable asset for sellers. Through the combination of self-supporting account and advertising, you can quickly and effectively increase product sales, increase conversion, and increase listing weight. What's more, you don't need to be restrained by others in the future, after all, the resources are in your own hands. It also gives a peace of mind and a guarantee to the store that has been painstakingly managed.

Edit: mg2010888