The first is to set keywords and then set asin to find the product that needs to be operated. Before looking for the precise product, you can set up to shop around, that is, browse other products through asin first, and then enter the precise product to operate!
After entering the precise product, you can also set some real browsing tracks, such as browsing pictures, viewing details, sliding the scroll bar, viewing comments, commenting likes, asking questions, adding purchases, purchasing, leaving comments, etc. Moreover, each running buyer account also has an independent operating environment, so that one account corresponds to one ip . This series of behavior trajectories are simulated human operations, in order to prevent the platform from detecting account abnormalities, so Make connections!
The store is easy to be detected, not only the underlying environment must be safe enough, but also because the way you place an order is too simple. Your general habit of placing an order is to browse and place an order with keywords.We also use other ways to place orders, such as off-site advertisements like Facebook links, and AB accounts. This method of testing and selling links has made the ordering method of our entire link very diversified, so that It can be very effective to avoid the risk of being detected by big data
The self-supporting account evaluation is undoubtedly to build the environment equipment by yourself, rent foreign servers, IPs , and browsers, and use the real buyer information from abroad to register the buyer account by yourself.
So what are the advantages and disadvantages of self-support?
One : You can control the time and number of evaluations by yourself , and you can test new listings anytime and anywhere to quickly increase the weight.
Two: The investment cost of self-supporting account evaluation is low. One mobile phone and one computer are enough. Five or six thousand yuan can raise two or three hundred buyer accounts, which can basically be self-sufficient.
Three : You don't have to worry about the risk of bad reviews and returns
Four: The most important thing is that the quality of the accounts raised by yourself is relatively safe and controllable. Generally, the accounts raised by the merchants are relatively pure IP family residences, and the registration information of foreign buyers ( foreign email address, delivery address, mobile phone number, real-time exchange rate) Credit cards, cash cards and gift cards), the quality of such buyer accounts is guaranteed to the merchant's store, and he knows it well.
The disadvantage is that for companies that have just entered the industry or have no technology, it is difficult to solve the problems of the purity of the evaluation environment, details and skills of raising accounts, and resources in the early stage, and how to make the success rate higher. It is very difficult to explore on your own. There is a long way to go, and many have been cut with leeks, stepped on many pits, and took many detours.
1. The importance of listing
As we mentioned earlier, Amazon pushes your products based on listing information, so the keywords of product listings directly determine the target user group of the pushed products. The first principle of listing : try not to change it, because every modification will affect the listing weight. Sellers should take the time to write in the early stage.
Keyword source: ( 1 ) Amazon front desk search drop-down list: it is the buyer's favorite search term; ( 2 ) in the title of similar products: it is selected by the seller; ( 3 ) in the reviews of competing products: look for several Words that appear most frequently in similar product reviews.
After Amazon recommends products to users, the images determine the click-through rate. For the main image of the product, the requirement is that the seller wants to buy it after seeing it, and it must be different from other similar products. Other pictures can highlight the selling point of the product, highlight the local details, and add the scene map to give buyers room for imagination. When taking pictures of products, pay attention to the display form. It is best to use a DSLR / digital camera, because the sharpness of the picture is very important.
2. Affiliate Marketing
Affiliate marketing is when a buyer buys two products at the same time, so there is a correlation between the two products. If a large number of customers buy the same two products, when new buyers click on the other’s product, your product will also be displayed on the other’s page, so that the product’s exposure can be greatly increased. There are three common ways to increase affiliate marketing: bundling, creating variations, and advertising. The first two are to associate yourself with your own products, and advertising can also be associated with other products.
1. Bundle promotion
After setting Add both to cart in Promotion and binding two highly related products, there will be a relationship between the two ( such as mobile phone film and mobile phone case, makeup brush and makeup brush cleaner ) .
By making product variants, you can quickly divert traffic to other styles through best-selling styles, so Amazon will also give more traffic to the variants.
3. In-site advertising
If you want to associate other listings , the seller sets the common keywords of the products you want to associate in the manual advertisement. When consumers enter the listing , your ad will appear. If your product is clicked or purchased multiple times, the two products will become associated. This method is to be associated with hot-selling products, because hot-selling products have their own traffic, if there is a correlation effect, the exposure of the product will be greatly increased!
In the cross-border e-commerce platform, Review directly affects the various factors that Amazon evaluates the seller's account, affects the exposure and traffic of product listing, and thus affects product sales . There is no doubt that the importance of Reviews is self-evident. Any seller who wants to expand his store will pay attention to the number of Reviews and star ratings of his Listing . However , reviews are not easy to obtain, and the shopping habits of foreigners lead to a low review rate, especially for a new listing without any reviews, the operation and promotion are really embarrassing. Therefore, many Chinese sellers will sharpen their brains to obtain Reviews through various methods , and evaluation is one of the preferred expansion channels for many seller friends.
Welcome technical exchange: zcwz-008