In the huge and rich sea area of cross-border e-commerce, Amazon can be said to be the largest and most professional fleet. They attract many sellers from all over the world to join, leading the industry to develop steadily. Recently, a lot of small partners have reported to the Zhan Axe browser that Amazon has a lot of daily operational work, and they often don’t know how to start. There are also many small partners who have just entered the industry. I hope that the axe browser can sort out the Amazon operation strategy. So let's sort out today, what kind of work does a mature Amazon operation need to do on a daily basis ~
1. Product / Store Risk Exclusion
A mature Amazon operation usually puts the risk exclusion of stores and products in the first place in daily operations. This is because there are strict time limits for handling various risks when operating a store on Amazon. Risks that cannot be resolved within the time limit will become hidden dangers to product and store operations. Therefore, the daily risk elimination work is also a process of "mining clearance" for products and stores.
The following parts need to be confirmed for risk exclusion: policy compliance of products and stores, store performance notices, negative comments from the buyer's voice, product review notices, whether there are negative comments in review and feedback , comments on the buyer's site, case progress and responses, etc.
2. Order sales and ranking
( 1 ) Order sales confirmation and formal analysis
Confirm the previous day's order and corresponding products. Analyze the sales and market form of each SKU .The main influencing factors are keyword ranking, holiday factors, competitive product operations, on-site / off-site promotion, traffic sources, product ratings, seasonality, category environment, etc.
( 2 ) Confirm the keyword ranking of products and competing products
The daily operation of Amazon requires us to pay attention to the keyword ranking of products and competing products. Analyze the reasons for ranking changes and fluctuations. When there are many keywords, you can use some corresponding tools to apply assistance. However, the data statistics of any application will produce certain deviations, so for the main keywords with high accuracy requirements, it is best to collect the corresponding data through manual search.
( 3 ) Confirm the ranking of products and competing products
In the ranking of the list, it is also necessary to pay attention to the ranking status of products and competing products, and make statistics if necessary. If there is no work requirement for product selection, then you only need to focus on the changes in the BSR rankings. In addition to products and competing products, you should also observe the form of the overall list. If there are new products on the list that have emerged recently, they also belong to the objects that need our attention.
( 4 ) Confirm / adjust the promotion form
According to the analysis of the information collected earlier, and then combined with the specific performance of product sales and inventory and other information, confirm or flexibly adjust the promotion method of each product.
( 5 ) Confirm the operation status of the store
According to the current sales, combined with various costs, calculate the profit rate, evaluate the profit margin of the goods, check the store balance and pay back. The operating status needs to be counted every day and paid close attention to. Only by striving to ensure the stability and security of the capital chain and controlling the cost of operating inputs can we achieve long-term development.
3. Data Analysis
The data analysis here mainly refers to advertising reports and business reports . These two contents do not need to be done every day, and statistics can be performed on a weekly basis. Both of these contents can currently be downloaded in the Amazon buyer backend according to buyer needs. Advertising reports can be analyzed according to the types of advertisements placed by buyers, while business reports require sellers to analyze data from the perspectives of clicks and conversion rates. .
In addition to the above two reports, there are other types of reports in the Amazon backend, which can be downloaded and followed regularly. For example, we can download redundant inventory reports for warehouse management; we can also analyze product return rates and reasons for returns through return reports.
4. Inventory management
Inventory management is one of the must-have skills when running Amazon. For sellers, the most ideal state of inventory management is to keep the goods out of stock and to achieve high liquidity of warehoused goods. However, both the impact of the epidemic and the impact of the international situation on import and export trade have made warehouse management, a job that already tests operational technology, even more difficult.
Therefore, when we carry out warehouse management, we must calculate the general ledger, and do a good job in the delivery management and process monitoring of shipments. We must pay close attention to the content and progress of each batch of goods to avoid the risk of out-of-stocks as much as possible.
In addition to the above, it is also necessary to pay attention to various news and trends in the industry, to review and summarize the work in a timely manner, to closely monitor the dynamics of competing products, and so on. Amazon’s operation workload is heavy, and it still requires a certain period of time and practical experience from entry to getting started. In actual operation, it can be flexibly adjusted according to the situation of itself, products and stores, and more learning and summarizing experience can become an excellent this morning. Amazon operates.
Well, the above is the content of Amazon's operation work collected by Zhan Axe Browser for you. If you feel it is useful to you, you are welcome to give more support. If you feel that there are some imperfections in the content, you are also welcome to leave a message for discussion. ZAx browser will continue to improve in the future. While enriching the inventory capacity and product diversity of its "black technology canteen", it will strive to actively bring more and more useful tips for cross-border e-commerce operations to all sellers and friends . I hope Can be loved by everyone! Thanks for reading today, see you tomorrow!