It is reported that the 2022 Amazon Prime Day will be held in July , covering more than 20 sites, including Chinese consumers . Every Prime Day , the traffic and profits that sellers can get are very considerable, which can be said to be a key node for Amazon sellers to drain and explode orders. Its sensationalism is no less than our "Double Eleven " .
However, with global supply chain problems and rising inflation, coupled with the impact of the epidemic for several years, this year's Prime Day is not optimistic, and both sellers and buyers will be affected to varying degrees. A series of problems such as declining purchasing power and desire of consumers, rising raw material prices, and rising shipping costs are extremely challenging for sellers. But how do you know if you don't try it? Regardless of the final earnings, sellers still need to be well-prepared for this year's Prime Day .
Here are some " tips " for you to sort out , I hope it will help:
1. Send FBA inventory shipments in time
This step is very critical, because if the inventory is not dispatched in time, there will be more troubles at that time. FBA sellers participating in the Prime Day event need to know in advance when the deadline for receiving FBA inventory is this year, and ensure that their inventory arrives at the Amazon fulfillment center before this date . This year's deadline is June 20 , so if you haven't acted yet, you must send it in time .
2. Do a good job in inventory planning and management
It corresponds to the above one. Sellers should check their inventory and send inventory shipments in a timely manner. At the same time, FBA sellers with insufficient goods should stock up in advance to ensure peak season sales; Amazon sellers should confirm the inventory quantity of products with manufacturers in advance to avoid shortage of inventory and lead to customer returns. Cause losses; sellers also need to consider the logistics congestion during the peak period of logistics and distribution, and prepare plans in advance.
3. Set up offers
Set Coupon : During the effective period of the coupon, a bright green label will be displayed next to the price on the product details page. This operation can make your member's daily discount price more eye-catching, and it is easy to attract the attention of buyers .
Promotions : In Seller Central, sellers can create different promotions like “ buy one get one free ” and also create custom social media promo codes to generate more leads.
4. Optimize product details page
Sellers can select products that are more popular or have potential to sell on Prime Day, optimize product keywords for Prime Day, conduct competitive product analysis, and add their own features appropriately. They can also increase product exposure by increasing after-sales service to ensure product exposure. Conversion rates.
5. Do a good job in publicity and marketing
In fact, it is commonly known as a warm-up event, which is to announce the arrival of Prime Day in advance and tell buyers in advance what products and discounts will be available on Prime Day . Sellers can also post Prime Day product promotion information and product links on their own Facebook to attract customers to Amazon to buy products.