In recent years, cross-border e-commerce has developed rapidly. In order to stand out in the fiercely competitive market, cross-border sellers will open and operate multiple store accounts, and account association has become a pain point for many sellers.
We all know that in order to ensure fair competition for sellers and enhance the shopping experience of buyers, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same site. Account association means that Amazon obtains the seller's information through technical means, and then matches a series of related factors to determine whether multiple store accounts are the same seller.
What are the consequences of account linking ?
1. On the same site, the same seller owns multiple stores and sells the same products . After the connection is found, the listing will be forcibly removed, and only one store can be reserved.
2. On the same site, the same seller owns multiple stores, but sells different products . At this time , if the account performance is good, they may all survive.
3. On different sites, the same seller has multiple stores, regardless of whether the products sold are the same, Amazon allows them. However, if it is associated with a store that has been banned in violation of regulations, the store will also have certain risks.
In either case , in order to reduce our risk of operating multiple stores, we try to avoid making them related.
What factors will be judged as account linked? Network IP addresses, computer equipment, routers, network cards, cookies, as well as registration data, product information, etc. will all be affected . A single factor that is the same is relatively less likely to cause an association. However , if multiple factors are the same, there is a high probability that Amazon will detect an association, and the risk of closing the store will be higher.
The network environment problem is the main reason that affects the association of store accounts, so which method is the best choice for multi-account anti-association? Today we will focus on understanding .
The traditional anti-association method is a computer + a network cable to form a safe and independent network environment .
However, the average seller has many accounts, and using this method requires multiple computers and multiple network cables . If one person operates 5 accounts at the same time, it is necessary to switch back and forth between 5 computers. Store management is cumbersome and difficult , and the cost of human and financial resources is too high .
Therefore, many cross-border e-commerce sellers now use more efficient anti-association browser software to log in to multiple accounts on one computer to operate , saving labor costs.
According to the editor's understanding, there are many anti-association browsers on the market, and the more cost-effective one is the OgDesk cross-border workbench . It is a new type of independent VPS browser, which is very suitable for cross-border e-commerce multi-account sellers.
The workbench is equipped with an independent IP, which supports the simultaneous opening of multiple stores without switching browsers; different e-commerce platforms can be managed and operated in groups to facilitate the collaboration of multiple people in the team. It is very efficient, safe and convenient, which perfectly solves the problem of store anti-association! In addition, it can also support the use of popular social media platforms such as TikTok and Facebook , which is convenient for sellers to conduct multi-channel drainage and advertising.
For sellers, special attention must be paid to the security of the network environment. In addition, more attention should be paid to store registration information, categories, and infringement issues.
The above content is the editor's sharing about the Amazon store account association, I hope it can help you.