According to Xingqihang, "Overall, the cake of cross-border e-commerce is big enough." Li Yanchuan, vice president of Amazon China and head of Amazon's overseas purchases in China, made the above judgment in an interview with China News Agency and other media recently.

"According to the data of the Ministry of Commerce, China's cross-border e-commerce import and export has increased by nearly 10 times in five years, and the scale reached 1.92 trillion yuan last year, an increase of 18.6% year-on-year. Under such a trend, we believe that cross-border e-commerce The potential remains the same.” Li Yanchuan pointed out that in 2021, Amazon’s overseas purchases in China will become the world’s largest site for Amazon’s overseas purchases. The sales of Amazon’s overseas purchases in 2021 will be more than nine times that of 2015, and the sales of the “Black Friday” shopping season at the end of the year will increase year-on-year. over 50%. Such achievements made him think that Haitao still has considerable potential.

He bluntly said that in the second half of 2022, with the return of "fireworks" offline, I believe that new vitality online will also slowly unfold. In the first half of 2022, the epidemic situation at home and abroad is still not optimistic, and the global economy is in a difficult recovery. Li Yanchuan pointed out that international logistics did face challenges in the first half of the year, but the most difficult period has now passed. In the second half of the second quarter, international logistics has been recovering steadily. "Consumers are receiving more and more packages from abroad."

Li Yanchuan mentioned that China's "Generation Z" has more of its own personality. They have more space for independent thinking and judgment when choosing products and brands, and they also pursue more personality. "Amazon's overseas shopping is an incubator for many overseas niche lifestyles. Many niche products are discovered and explored by the 'Z era' and become popular, and even become mainstream."

He further gave an example that the popularity of products related to virtual reality such as VR has gradually spread from overseas niche circles who like VR; another example is the rapid growth of camping, cross-country skiing and other categories in the first half of the year, and there are also many deep-rooted majors overseas. brand. Even if some categories are very subdivided or very niche, through cross-border shopping platforms, domestic consumers can choose the products they need more widely, and thus find their favorite lifestyle. "In the future, these niche lifestyles will gradually hatch and will be loved by more young people."

Li Yanchuan also said that in recent years, the government has given full support to cross-border e-commerce, which has also created a healthy environment for the development of the industry. In March 2022, the Ministry of Finance and other eight ministries optimized the list of cross-border e-commerce retail imported goods, and some new categories that consumers have recently liked are included in the new list, which makes the categories of goods more abundant and consumers can enjoy more. Multiple tax incentives, such measures allow the cross-border e-commerce industry to continue to develop healthily