There are many types of promotional activities on the Amazon platform. Among them, seckill activities are more commonly used by sellers. Next, what are the rules of Amazon seckill activities? What types of seckills are there?

Amazon Lightning Deals Rules

Have a professional seller account, receive at least 5 seller feedback ratings per month, and also have a 3.5 star rating.

Eligible in all regions.

Follow Amazon's pricing policy.

No restrictions, no offense.

as many variants as possible.

Comply with the customer's product review policy.

Complies with the transaction frequency policy.

What types of Lightning Deals are there in Amazon Lightning Deals?

1. Best Deal (BD spike/week spike)

Weekly Lightning Deals are free and generally last for 2 weeks, covering both the US and Japan.

2. Lighting Deal (LD spike)

Abbreviated as LD, it is a time-sensitive seckill activity. The length of the seckill activity uploaded after July 13 can be up to 12 hours.

It should be noted that Amazon clearly stipulates that e-cigarettes, alcohol, adult products, medical equipment, pharmaceuticals, and infant formula cannot participate in Lightning Deals.

3. Deal of the Day (DOTD)

Free for one day. This is the king of kings in Amazon's instant kill. There are only three advertising spaces per day, which is extremely rare. When opening the Amazon App on the mobile terminal, the first display is Deal OF The Day. However, applications are not currently open for sellers.

4. Outlet Deals (OD)

Outlet Deals are by invitation only. It is a seckill for the purpose of cleaning up redundant inventory. Generally speaking, sellers can only submit the form for application after receiving the invitation email from Amazon. You can also register through the investment manager.

What are the benefits of a seckill event?

Helps to clean up inventory: Many Amazon sellers have faced the problem of not being able to sell their products (stock accumulation, sales difficulties). If the seller wants to clean up a large number of products in their own store, participating in Lightning Deals may help sellers achieve this. a goal.

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