video. We see them everywhere when shopping, studying or browsing social media. They're on our phones, laptops, labels and whatnot. They are a powerful medium of communication; a great way to provide information and visuals at the same time. This is especially true when it comes to marketing.

According to statistics, 61% of marketers say video is very important to their marketing strategy.

With the sheer volume of products on Amazon, it is more necessary than ever to stand out and have a differentiator.

Why you need a video for your Amazon listing

Sure, marketers in different industries may use videos, but as an Amazon seller, are they worth the trouble? Absolutely!

Adding video to your listing has immeasurable benefits. Here are just a few:

striking

Humans are naturally curious. If we see something flashy, we're drawn to it. Video makes good use of this feature.

They force customers to stop scrolling and take an extra second to focus on the features and benefits of your product.

For the most part, people just browse the content. However, a video made them stop and focus.

Build brand awareness

Customers love to shop from brands they are familiar with – that's where video comes in handy.

A video that speaks volumes about your brand. It's a great way to share your brand's story and connect with customers.

did you know? 72% of customers prefer to learn about a product or service through video. Another 50% of internet users look for a video related to a product or service before visiting a store.

Eye-catching and engaging

Videos are engaging and engaging. Not only do they catch the eye, but they help keep it by making the information easily accessible and digestible in a short amount of time.

According to a survey , 59% of executives said they would rather watch a video than read a text. This is because the combination of sight and sound inspires emotion and increases customer interest in your product.

Increased likelihood of entering the sales funnel

Video is the backbone of an effective marketing strategy. Your brain is more likely to digest and remember the information provided in the video for longer. This means that even if you don't convert a visitor to your listing the first time, your brand will remain in their minds. So the next time your ad pops up, they're more likely to click.

Conversions increased

Studies show that adding video to your landing page can increase your conversion rate by up to 80% . think about it. Customers are scrolling through many products in Amazon search and boom! They see a video that piques their interest. They click on it, interact with your brand as you offer it, and add your product to their cart. Home run!

Fewer negative reviews

When you highlight all of your product's features, benefits, and how it works, customers get a clear picture of the product and what it offers. This video is used to answer any questions buyers may have. This leads to better purchasing decisions, resulting in fewer negative reviews.

Lower ACOS

Okay, the last one is more about Amazon Advertising (not about Amazon Listings), but definitely worth mentioning. Amazon allows you to run video ads for specific targeted keywords, which helps you reach a highly relevant customer base. Combine relevancy with the benefits of increasing video conversions and you'll get a lower ACOS.

Bottom line, if you're not using video as part of your Amazon marketing mix, you're robbing yourself of the potential to make some really good sales.

Can all sellers add videos to their listings?

We've established the importance of videos, but can every seller add videos to their listings?

Not really. Only sellers with Brand Registry can add videos to their listings. Where exactly can they add them?

main image block

The first location is the main image block, in the upper left corner of the product detail page. Sellers registered with Amazon Brand Registry or Vendor Central can add videos to their image blocks.

A+ content

You can insert videos below product images or below bullet points for A+ content. They are also visible under the "From Manufacturer" section.

Customer Q&A

All eligible sellers can upload videos to answer customer questions. These are visible in the answers section. Ideally, the video should be in MP4 or MOV format. They should be between 10-25 MB in size and must have an aspect ratio of 16:9.

Buyer Reviews

Your customers can post videos under the "Customer Reviews" section at the bottom of the product detail page or under the Related Video Clips section.

Amazon Product Page Video Guide

Amazon has some rules and regulations when it comes to adding video. All you have to do is follow them, and you're on the road.

PRO TIP: The first 9 seconds of your video are the most critical. You have to get your customers' attention and engage them.

Next, we have some best practices:

Pro tip: Simply adding background music won't do the trick. Add subtitles or graphics to suit the audience's voice.

What types of videos can you add to your Amazon listing?

You can add any type of video as long as it follows Amazon's guidelines. Let's talk about the most common types of videos:

Product Highlight Videos

True to its name, this type of video focuses on the product, how it looks in all its aspects, and what it might do. If you're including static images, it's simple, short, effective, and perfect.

Customer Experience Videos

Also known as lifestyle video. Here, you show customers how to use the product and how it feels to use it. This is a great way to connect with buyers and force them to buy.

Explainer video

These videos are used to showcase your products. Explain its features, benefits, uses, etc. If you have a complex or multipurpose product, then these types of videos might be perfect for you. In fact, the vast majority (94%) report that they use explainer videos to learn more about a product, with 84% admitting to being swayed to buy.

American local buyers show video, main picture video, more cross-border e-commerce information Public account: cross-border video cici