Stars set sail across borders – the Mexican market of Amazon's North American station is ignored?It's better for North America

Amazon has three major sites in North America, the United States, Canada and Mexico. Of the three sites, Mexico is easily overlooked, overshadowed by the American and Canadian sites. But in terms of market capacity, Mexico Station is still a site with unlimited potential. According to the "22 Years of Global E-commerce Forecast", the top two expected growth rates of global retail e-commerce are Latin America and Southeast Asia. In the Latin American market, Mexico has a good strength.

The first step for Chinese companies to go overseas to deploy in Latin America is to identify the market. In recent years, Mexico has developed strongly and is another promising region after Brazil. In terms of growth rate, the growth rate of Mauritius is much higher than that of Latin America as a whole. Compared with Brazil, Mexico's rule of law system is more robust. In terms of consumption habits and culture, because Mexico is close to the United States, the acceptance of English is higher than that of Brazilians. Mexican consumers are more "American" and prefer European and American cultures.

In terms of population, although the population of Mexico is only 128 million, its per capita GDP is higher than that of Brazil, reaching 10,500 US dollars. The income level of local residents is high, and their spending power is stronger than that of other Latin American countries. In terms of Internet penetration, Mexico's Internet penetration rate reached 74%, which is higher than the world's credential level. Local consumers are highly dependent on the Internet, spend a long time on the Internet on average, and the number of consumers who use mobile terminals to shop online is increasing year by year. Under the new crown epidemic, not only did not slow down the development of e-commerce in Mexico, but instead accelerated the growth of its e-commerce.