Although the Amazon platform has a lot of traffic, even without advertising and promotion, there is still a good income a month, which is even much higher than the wages of many people going to work. However, many sellers who do Amazon cross-border e-commerce have high ambitions and want to earn more profits. Therefore, many people will open some advertising promotions on the basis of the original platform traffic support to help them sell more orders and earn more money. Of course, this is a resource, you can open it if you want to, and you ca n’t open it if you don’t want to . So what are the advantages of Amazon's paid promotion?
1. Increase exposure
Publishing cpc ads can help sellers capture and include a large number of keywords faster and discover new keywords. These can improve the keyword ranking of the store and increase the exposure of the store's early products. Coupled with the fact that cpc ads have the characteristics of targeting target groups, the conversion rate of exposure and sales will also increase.
2. Stabilize store flow and sales
The launch of CPC ads by Amazon’s cross-border merchants will help stores create popular products. The significance of advertising is to allow their stores to occupy the core advertising space. Putting CPC ads during product stability will continue to increase product traffic and sales.
3. Has the feature of automatic delivery
CPC ads can also help sellers to test the quality of listings, which is of great significance for subsequent sellers to write keywords and optimize.
4. High controllability
For Amazon merchants, cpc advertising provides great convenience for optimizing keywords. At the same time, placing CPC advertisements can also greatly increase the weight of listing keywords, allowing merchants' stores to attract and retain some new and old customers, thereby increasing the visitor flow of the entire store.