Want to join the Amazon cross-border e-commerce platform, but don't know how to start? Do you not understand product selection, operation, and logistics? It doesn't matter, Amazon officially helps you solve it all!
The official "New Seller Gold 90 Days x New Seller Introductory Gift Package" will help you lay the foundation for the early stage, efficiently operate and issue orders , and a journey of a thousand miles begins with a single step!
How does the new seller gold 90 days help novice sellers to place orders?
Sellers : What is New Seller Gold 90 Days?
The operation behavior of new sellers within 90 days of the new account is a critical period for determining the future performance of the new account, known as the golden 90 days*. During these 90 days, Amazon has planned efficient operation suggestions for new sellers (including brand registration, joining FBA, using product promotion, using Amazon coupons, etc.), you can open up your business landscape faster, operate more efficiently, and :
✔The first order is issued 1 month faster than other sellers
✔ The annual sales volume of the store is about 10 times that of other sellers
✔The sales volume of the store in the second year is about 15 times that of other sellers
The above data comes from the historical data of new sellers. The actual situation may vary due to the operation of the account. The data is for reference only
*Definition of golden 90 days : For FBA (Fulfillment by Amazon) sellers , it is calculated within 90 days from the time when the product is put on the shelf ; for self-delivery sellers, it is calculated within 90 days from the time when the available inventory is put on the shelf.
It is recommended that sellers flexibly arrange the operation rhythm according to the following schedule within the golden 90 days, and you can also get real money and silver benefits while using the tools!
If you have just completed the registration and review, and have not yet listed products for sale, it is recommended that you follow the recommended process step by step, plan your overseas travel plan according to the golden 90-day timetable, lay a solid foundation, win benefits and discounts, and operate easily and efficiently!
If you have opened a store and have products to sell, the golden 90-day process can help you check whether you have mastered the relevant skills and tools you need, and adjust your operating strategy according to the actual situation to find a better operating rhythm.
The first stageLay the foundation
It is very important to take the first efficient step when going overseas to do cross-border business. At this stage, the three basic skills of brand registration, listing creation, and logistics settings must be laid well to pave the way for subsequent creation of popular products and traffic acquisition.
1) Complete brand registration after account registration
Seller : I have just opened a store, do I need to register a brand so early?
Amazon's global store opening: For new stores that have just started, registering the brand early is to protect yourself! It can also provide confidence to consumers!
By completing brand registration in the early stages after store registration, you can:
Unlock brand building tools to help increase the order rate, and new stores can also quickly place orders
Using brand protection tools allows you to avoid counterfeit goods hijacking and infringement issues in advance
N types of brand marketing tools help new products to be quickly launched, and new stores attract orders
Brand registration can only be done if you have a pending trademark ( Pending TM) or R mark. It takes a long time to register a trademark. It is recommended to apply for a trademark in advance to complete the brand registration as soon as possible!
2) Use FBA within 0-20 days
Seller : Does logistics have a big impact on my operation? What are the advantages of Amazon logistics compared with other logistics service providers?
Amazon's global store opening: Logistics is a crucial link for cross-border e-commerce! Choosing the right logistics service can save you worry and effort, and achieve twice the result with half the effort!
After you send the product to the Amazon fulfillment center, it is recommended that you use Amazon Logistics ( FBA) to complete the follow-up delivery and after-sales service. Stable, efficient and convenient services will escort you:
You can not only reach a large number of Prime members, but also help increase exposure and sales
At the same time, you can also enjoy the delivery service of next day / next day to improve customer experience
There is also 24/7 professional customer service to solve after-sales problems for you
More importantly, it can also increase the winning rate of the "buy button", which is the first step in your order drainage
When using Amazon logistics to enter the warehouse, you also need to pay attention to the warehouse entry qualifications and transportation requirements of some products, and you need to do your homework in advance!
3) Create and optimize Listing within 0-30 days
Sellers : What is Listing? What is the effect after optimization?
Amazon global store opening: Listing is actually the product details page, which undertakes the important task of leaving a good first impression on consumers, and is also the first battleground for product transactions. It is a basic skill that new sellers must master!
Only by doing the basic skills well can you make breakthroughs in skills! Correctly and effectively creating a complete listing can make your products accurately searched on Amazon and easier for consumers to see. It is recommended that you need to be familiar with the uploading and optimization operations of Listing in the early stage, so that you can retain traffic in the early stage. In this way, when the peak season is promoted in the later period, it can be polished on a good basis to grab more traffic and promote conversion!
Listing contains 8 major elements, you need to ensure its integrity when creating Listing, let each element perform its own duties, and maximize the role of drainage and transformation!
second stageseek the overall situation
After successful brand registration, you have gained the trust of the seller, FBA will help you gain higher customer satisfaction, and Listing will help convert advertising traffic. Now you can start thinking about how to get more traffic!
1) Use Amazon Advertising within 15-35 days
Seller : At first, I didn’t know how to operate Amazon. I only knew that on-site advertising should be done, but I didn’t know how to maximize the effect of advertising?
Amazon Global Store: At this time, you need Amazon search advertising tools to attract traffic! There are three search advertising tools on Amazon: Product Promotion, Brand Promotion and Display Promotion, which can help you increase the exposure of your brand or product to target consumers and attract traffic to new products.
With these three Amazon Advertising tools, you can connect with a more engaged audience, giving you more "fans" ! And you can precisely show your audience highly relevant information to let them know more about your product or brand ! In addition, Amazon Advertising data can also provide you with intuitive data to help you plan and optimize your marketing strategy !
Sponsored Brands and Sponsored Display are only available to registered brand sellers. At the end of the year, Amazon's advertising is amplified! The seven major sites, the amount is superimposed, and qualified sellers before 12.22 can get an advertising fee worth up to about 1,400 US dollars !
The third stageshow strength
When you go through the above two stages, I believe you already have a certain sales base, then you will have the opportunity to get promotional recommendations! Make good use of coupons ( Coupons), flash sales and other promotional tools to further promote conversion and continue to stimulate sales. At the same time, brand protection tools can also be used to ensure safe and efficient operations.
1) 20-40 days to use Amazon Coupon
Seller : Are the coupons for buyers? If it is used by the seller, how to get it and use it?
Amazon global store opening: Amazon coupons are discounts for sellers to create for a single product or a group of products. The threshold for setting is low, and there is also an exclusive traffic entrance display. It is a high-quality choice for you to attract traffic and save costs, so it is very suitable for new products or Seller just getting started.
Amazon will automatically promote coupons, and special promotion signs are set up on the search results and coupon homepage , and your products will be more easily found ! Moreover, the accuracy of coupon delivery is higher , it can be delivered for different customer groups, and it can also increase the rate of customer return .
2) Use Amazon Deal within 20-40 days
Seller : What is Deal? Can you also help me get more traffic so that I can place an order quickly?
Amazon Global Selling: Deal is also a promotional tool on Amazon. When your sales and listing optimization are perfected to a certain extent and there are enough buyer reviews, you will have the opportunity to qualify for Amazon Deal promotion! Help you achieve the impact of short-term sales, and the long-term continuous improvement of the brand and the store's remarkable effect!
The three traditional Deal tools include:
Lightning Deal ( LD for short)
7 Day Deal (7 Day Deal, 7DD for short)
Deal of The Day ( DOTD for short)/Top Deal
It can help sellers to gain large traffic and sell orders in a short period of time; increase sales, effectively reduce inventory backlog, and improve warehouse utilization; break through ranking bottlenecks, increase brand awareness, and create explosive products.
3) Use the brand protection tool within 0-60 days
Sellers : What problems can be solved by using brand protection tools? Will it affect it?
Amazon global store opening: When you are already well-known and show your talents, Amazon brand protection tools can protect your brand image from the source, allowing you to avoid fake products and hijacking, so that you can deploy cross-border e-commerce business with more peace of mind . It is recommended that all sellers register the brand in advance, and you can enjoy it!
Amazon provides sellers with automatic protection tools in advance: preventing counterfeit products from being hijacked by the Transparency transparency plan, and active protection tools after the fact: reporting violations Report a Violation, self-removal of Project Zero, a one-stop shop to help you protect your own brand rights and bid farewell to fake products Intrusion and hijacking issues, so that consumers can buy with peace of mind, buy with confidence, and make your sales more stable!
In order for the store to maintain this upward momentum in the future, it is also necessary to seize the last 60-90 days , use your own business knowledge to adjust store operations, and continue to learn and improve, which is the key to continuous success!
Looking forward to having your seat at the next big sale in 2023!