What do Amazon negative keywords mean? I don’t know if you have heard of and used it in Amazon’s store operation? Keywords are problems that we will definitely encounter when opening a store on Amazon. We will use them in listing optimization, and we will also encounter them in the placement of Amazon ads. Today, I will talk to you about the placement of Amazon ads. Negative keywords in , I don’t know if you have used the negative method for keywords?
What are negative keywords?
The so-called negative keywords are in the Amazon advertising, we use some keywords in a negative way, through the negative setting, when consumers search for the negative keywords you set, the sellers’ product advertisements will not to be shown.
What are the advantages of setting negative keywords?
Sellers who have advertised or have learned about Amazon ads should know that they need to pay for Amazon ads, and the ads are carried out in a pay-per-click manner. That is to say, when a consumer clicks on your ad through a keyword, You need to pay. For this reason, it can be said that when the sellers pass the negative setting of keywords, our advertisements can not be displayed. Naturally, there will be no payment problem if the advertisements are not displayed.
Seeing the above text, some sellers may say, I finally opened your ad, and you told me not to display the ad, you may be out of your mind. Naturally, the super browser does not mean this. There are actually skills in the placement of Amazon ads, and the effect of advertising must be continuously optimized. Only through continuous adjustment and optimization can our advertising expenses and production Maximize output, otherwise blindly invest and have no output, so isn't it a waste of money?
So how do you set up negative keywords?
Check out our ad placement report, sellers, please pay attention, don’t set negative keywords as you like, we’d better be well-founded when setting negative keywords, download the Amazon ad delivery report, and then find those who have placed ads For keywords that are not displayed, find out which keywords are displayed but have no clicks, find out which keywords are displayed but have clicks but not buy, and find out which keywords have clicks but have a high bounce rate.
After finding these keywords, we need to judge why these keywords have such an effect. If these keywords do not match our products, then obviously we can deny these keywords, because their Using it is a waste of our advertising costs. If these words are suitable for our products, but our listing does not meet the needs of consumers, then it may also be that our products and this keyword do not match so well, so these words Negation can also be used.
For sellers who open a store on Amazon, and for sellers who have opened Amazon advertising on Amazon, it must be noted that the placement of advertisements needs to be optimized. Only through continuous optimization can we improve the effect of our advertisement placement. Negative keywords are a link in advertising, a factor. Through the reasonable use of negative keywords, our advertisements can be displayed more effectively and we can receive better returns. This is also what we, as sellers, want Say what you want to see, don't you?
Amazon negative keywords, a method that can help improve the effectiveness of our advertising, a way to set keywords that can save us unnecessary costs, of course, the negative of these keywords is based on their delivery effects, so check it in time This is also important for our ad serving reports.