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Aamzon live has been online for more than 3 years. From the beginning, no one cares about it to now more and more Amazon sellers are participating. Although the development is not as fast as the domestic live broadcast, it has been growing. In 2022, the live broadcast of Black Friday Cyber 1 will be real-time. With 15,000 views, I believe Amazon live will have a better performance in 2023. Amazon live is divided into two types: Amazon celebrity live broadcast and Amazon store brand self-broadcast. Different types of live broadcast have different values and locations. So how should you choose as an Amazon seller? Next, I will analyze the two types for you. The differences in the types of Amazon live streaming, I hope it will be helpful for you to choose the type of Amazon live streaming that suits you.
In order to better help you understand the difference between Amazon live Amazon celebrity live broadcast and Amazon store brand live broadcast, I will present the differences between the two in the form of a table comparison, as shown in the following table:
Live type | Amazon Redskins Live | Amazon Store Brand Live |
live streaming value | 1. Bring new sales based on new traffic 2. New sales volume + high conversion rate help improve product rankings and get more traffic orders in the future | 1. Improve the traffic conversion rate of brand stores and bring new sales 2. Increased sales volume + high conversion rate help improve product rankings. In the future, more traffic orders will be obtained, which is beneficial to keyword ranking improvement. |
flow source | Amazon Influencer Traffic + Amazon Support | Brand store own flow |
exhibit Location | 1. Influencer store homepage 2. Amazon live home page 3. Below the main picture of the live product details page 4. Below the main image of the competing product details page 5. The top of the Deal home page | 1. Amazon live home page 2. Below the main picture of the live product details page 3. Homepage of brand flagship store |
Suitable product features | The buyer's market is large, the price is below 100 US dollars, the product is easy to display, and the product itself has a good performance and ranking | Except for products that Amazon prohibits live streaming |
Suitable seller type | Amazon Premium Brand Sellers | Amazon Premium Brand Sellers |
cooperate docking | 1. Find celebrities to cooperate with 2. Cooperate with third-party MCN institutions | 1. Live broadcast by yourself 2. Find celebrities to live broadcast by yourself 3. Cooperate with MCN institutions |
TOLL model | 1. Pit fee + commission 2. Pure commission cooperation 3. Package fee | 1. Pit fee + commission 2. Self broadcasting labor costs 3. Package fee |
live streaming suggestion | The effect of Amazon celebrity live broadcast has a lot to do with the performance of the product itself. The suggestions are as follows: 1. New products are not suitable for celebrity live broadcasts, and double-hundred products ( 100 small categories, daily sales of 100 orders) are the best 2. The buyer's market is large, the unit price of customers is low, and the product itself performs well and the live broadcast effect is better 3. Small demand, high customer unit price or standard products are not suitable for Amazon celebrity live broadcast | 1. Adhere to the live broadcast of brand stores, the continuous high conversion rate is easier to launch new products, and it is easier to sell old products 2. Small demand, high customer unit price or standard products, etc. It is more valuable to seize the precise flow of the store |
The above is the comparison between Amazon live Amazon celebrity live broadcast and Amazon store brand live broadcast. I hope it can help you better choose the type of Amazon live broadcast, and help you make better use of Amazon live broadcast to create popular products. If you have other questions or are interested, welcome to communicate with private messages.
