Recently, the US CPSC announced that it needs to recall a hot-selling executive office chair product of Amazon Basics, a brand owned by Amazon, with a quantity of up to 11,400 sets.
The product named by the US Consumer Product Safety Commission (CSPC) is called "Amazon Basics Executive Desk Chairs". It is an office executive chair. The manufacturer comes from Anji, Zhejiang, the capital of office chairs in China. manufacturer.
The reason for the announcement of the recall is that the base of the chair leg of the office chair may break, causing slipping and injury to the user. Amazon provides a free hotline to provide detailed consultation for buyers who need to return and refund.
The executive office chairs that have been recalled this time due to quality issues look like this and come in three colors: black, brown and white. Office chair with upholstered armrests, five legs with rollers on the bottom that can be adjusted for seat height and backrest inclination, and horizontal plastic pieces at the bottom of the caster brackets. This batch of products will be purchased by consumers between September 2021 and April 2022, and the price will be between US$103-170. At present, on Amazon, the price of similar items on sale is about 100 US dollars, and the number of ratings is thousands of.
So far, Amazon has received 13 reports of broken chair leg bases, one of which mentions minor shoulder injuries.
CPSC issued a notice that consumers should stop using the recalled chairs and contact the Amazon platform to learn how to deal with them and get a full refund due to the possible breakage of the chair leg base, resulting in the risk of slipping and injury.
According to a rough estimate, Amazon will have to return more than one million dollars in payment for the goods, which does not include logistics fees and related processing fees that may occur during the return process.
There are not one or two cases of product recalls due to quality incidents in the North American market. Every time the recall is recalled, the brand side basically has to pay for it all, which can be called a bloody incident!
This time, the office chairs made by Anji have encountered a large number of recalls, which is a wake-up call for cross-border e-commerce sellers. If the boss of a cross-border enterprise wants to have a long-term success, he must pay more attention to product quality and supply chain links, spare time, learn more courses related to product development and supply chain management, and reduce the damage caused by quality problems from the source as much as possible. Returns, or even recall losses. Otherwise, a quality problem may destroy years of hard work in an instant!
Product is king!
The sellers who live the most nourishing lives at the moment, as well as the overseas companies with long-term competitiveness, all make great efforts and continue to invest in product development and supply chain optimization! How to truly cultivate the thinking of product managers, form a set of effective methodologies and standard processes within the company, avoid homogeneous competition, and enable the company to achieve long-term development in the boutique model?