Generally speaking, the more precise the keyword set by the seller, the easier it is to be searched by consumers, and the more opportunities to display it. Some sellers will notice that after a well-crafted product listing is put on the shelves, there are very few opportunities to be displayed in front of consumers, and the product ranking is also very low.
The main reason for this situation is that the competition for this type of product is fierce on the platform, and there are many sellers selling this product. Newly launched products have no reviews and sales, so the ranking of products will be relatively low, and it is difficult to display them in front of sellers. Therefore, sellers should consider the following points when publishing their products on Amazon:
1. Drive external traffic
External traffic is largely related to brand awareness, and sellers must ensure that the listing can bring more traffic to the product. Although Amazon provides more internal traffic, it is difficult for new products that have just been launched to have high exposure. Sellers can make reasonable use of external traffic to bring more sales to their products.
2. Amazon ppc advertising
Amazon PPC advertising is one of the best ways to solve the problem of low product exposure. PPC advertising can bring more sales to the product and link the product to specific keywords. It is a very good choice for sellers. Before launching ppc advertisements, it is recommended that sellers do a full market research so that the advertisements can achieve the best results.
3. Facebook ads
Advertising on Facebook is also a good choice. The seller must first create a Facebook page for the product, direct the ad to a landing page, and then jump to the Amazon listing page. Attract consumers to enter the seller's store, and promote the conversion of product transactions.
There is no clear time frame for how long Amazon’s new products can be searched by consumers after they are put on the shelves. After a new product is put on the shelves, it may be searched by consumers soon, or it may take a long time to be searched by consumers. The specific situation depends on the seller's product listing and promotion skills.