The entry of new Amazon sellers in 2023 is in full swing. I believe that many small partners are preparing to enter the Amazon industry. For novices or practitioners with some operating experience, the first step of registering a store is very troublesome. For example: "Investment manager Why don’t you reply? Is there any problem with my information? What should I fill in here?” If the seller has completed the submission of the store opening intention information form, after the account manager checks your information, it is expected to contact you by phone, WeChat, or within two weeks. Email to get in touch with you.
Today, the editor of EasyYa Yi Ya will talk about the 2023 Amazon novice seller’s guide to opening a store. What materials do I need to prepare for registering an account?
Amazon different site registration is slightly different
Amazon currently has 18 sites open: North America (United States, Canada, Mexico), Europe (UK, France, Germany, Spain, Italy, Poland, Sweden, Netherlands, Belgium), Japan, Australia, Singapore, Saudi Arabia , UAE Station and India Station.
One email address can apply to open 14 major sites: North America (US, Canada, Mexico), Europe (UK, Germany, France, Italy, Spain, Sweden, Netherlands, Poland, Belgium), Japan and Australia.
* Under the joint account, you can enjoy the preferential policy of monthly rental fee, and the total amount is not higher than 39.99 US dollars.
Each emerging site needs to register with a new email address separately: Singapore Station, Saudi Station, UAE Station, India Station.
* After the registration of the new site is completed, the accounts can also be merged to enjoy the discount of the monthly fee.
5 major registration materials to prepare in advance
1. Color scanned copy of company business license
Must be issued by Mainland China, Hong Kong, Taiwan
2. Color scanned copy of legal representative’s ID card
The name is consistent with the name of the legal representative of the business license and the name on the registered Amazon account
3. A valid credit card for international payments
VISA or Mastercard
4. Accurate and up-to-date contact information
Contact person's email address, phone number; company address, phone number
5. Bank account to receive payment
Optional: domestic bank accounts, valid overseas or Hong Kong bank accounts, deposit accounts supported by third-party service providers
When you are ready, open a store in four steps: account registration>qualification review>supplementary information>products on shelves. Reminder, the registration process is irreversible, please complete each step carefully!
The first step, account registration
01. Registration link
After the account manager reviews the seller's information, he will send a registration link to the seller, and click the registration link sent to the seller by the account manager to start the registration. During the registration process, please follow the prompts on the registration interface and the registration guide to fill in the relevant information.
Please note: Registration is required using the email address that received the registration link. The information filled in when the seller registers needs to be consistent with the information on your Potential Seller Information Registration Form.
02. Fill in the information
The information that the seller needs to fill in is mainly:
Company location country, type, name
Registration number, business address, name of legal representative, main contact phone number
Legal representative identity information and address, beneficiary information
Credit card information, receiving account information
Store, product information
▶ For the address information in the registration process, it is recommended that you fill in the address on the company’s business license. If the actual operating address does not match the address on the business license, please refer to the company’s actual operating address, detailing the house number (please fill in Chinese). Amazon will use this address as the default address. If the credit card billing address filled in later is different from the default address, click "Add New Address" to fill in the new address information in English or Pinyin.
▶ The first monthly rental fee will be deducted after the seller completes the qualification verification. If the seller has not launched the product for sale in the next month, the monthly fee will not be charged every month in the future, and the monthly fee will not be charged until the seller has the product for sale online. If the seller has launched products for sale from the second month, the seller's monthly fee will be charged every month.
The second step, qualification verification
After the seller completes all the information, the next step is to enter the qualification verification process. In this link, sellers may encounter:
The seller needs to follow the interface prompts, correctly submit the front and back of the legal representative's ID card and the photo of the company's business license, and wait for review.
▶ The identity information must be consistent with the identity information of the legal representative of the business license.
▶ At present, Amazon only supports business licenses and ID cards of legal representatives. Please provide color photos or color scans, and the files must be complete, clear and readable. Screenshots or photo tools are not accepted for uploading files after processing.
02. Video Verification
The seller enters the video verification link, and can choose "instant video call" or "scheduled video call" to complete the identity verification according to his own needs, and show the documents according to the reviewer's instructions. The process is expected to last for 20 minutes.
▶ The standard working hours of instant video calls are 9:00-17:45, please make sure you are in this time period before choosing instant video calls.
▶ It is recommended to use Chrome or Safari (mac OS system) browser. Using a super browser may cause video verification to fail.
▶ After the seller completes the video verification through any of the above video verification methods, please wait patiently for the review result. The seller can know the identity verification result in two ways:
Waiting for Amazon email notification
Log in to the Seller Central interface to view the review results. If you see the following interface, it means you have completed the video verification.
03. Postcard Address Verification
Sellers may require address verification, and Amazon will verify the business address filled in by the seller in the previous registration.
Notes after review
When the seller sees the status shown in the figure below on the seller platform interface, it means that the seller’s identity verification, video verification, and address verification have all passed, and the seller’s account for North America, Europe, Japan, and Australia has been opened at the same time.
Please enter the corresponding site (multiple sites can be opened at the same time) to start your account sales according to the actual operation needs.
The third step, supplementary information
Amazon will conduct various types of audits on sellers, and the audit will be triggered according to the site the seller chooses to open the store. For example, the tax audit of the US station and the KYC audit of the European station.
After receiving the email notification, the seller needs to submit clear and clear relevant information and documents according to the information requirements in the email, so that the review department can review it.
01. US station tax audit
The US tax audit is a self-service audit process. After the seller successfully logs in to the seller platform, Amazon will ask Amazon to provide tax identity information for tax audit, otherwise the buyer will not be able to see any products created by the seller. Sellers who choose to enter the Amazon North America site, please complete the "Self-Service Tax Investigation" and "Bank Account Information Settings".
Self-service tax investigation
Amazon will require sellers on the US website to reconfirm the beneficiary/company type, address and other information.
Set up bank account information
In addition to passing the operation process of self-service tax investigation, you also need to complete the relevant information of your bank deposit account. A bank account must be specified in the seller account before payments can be received.
02. European station KYC review
According to the regulations, if a seller needs to sell or continue to sell on Amazon Europe and receive transaction revenue, he needs to provide Amazon with information about himself and his business, that is, the seller's qualification review (Know Your Customer, KYC). Only after passing the qualification review can we successfully sell in the European station for a long time!
*Please prepare and submit the materials according to the email requirements. If the name of the background submission window is not "one photo, one code", it can be ignored.
At this point, the seller has completed the Amazon registration steps!
03. Reminder after registration
The account review triggered after completing Amazon registration is called "second review" by many cross-border people. The seller needs to submit clear and clear relevant information and documents according to the requirements, so that the review department can conduct "account review". However, this is not an inevitable procedure, not every seller will be required to conduct an account review!
Please note: If the seller encounters "account review" and "KYC review" at the same time, please give priority to "account review" and then go to "KYC review".
The above are the important links that novice sellers will go through from registration to store opening. After the seller completes the above steps, he can choose to log in to the site he wants to operate to create product information and start selling.
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