#How much influence does e-commerce have on China's economy#
my country is integrating into the international supply chain through cross-border e-commerce platforms, reducing operating costs and enhancing international competitiveness. Tianjin, Guangdong and other free trade zones have landed successively, and a number of cross-border e-commerce comprehensive pilot zones have been established… With the release of favorable national policies, the active promotion of industry participants, and the continuous improvement of the industry chain, cross-border e-commerce is maintaining Steady and rapid development.
1. SHEIN has become the most downloaded app in the United States
According to MarketplacePulse data, SHEIN topped the iPhone App Store's US app download charts for the first time in all categories, surpassing social apps such as TikTok, Instagram and Twitter, and far ahead of Amazon. As of now, SHEIN has been ranked No. 1 in shopping category apps in dozens of countries.
Juzokas Kaziukenas, founder of online messaging service Marketplace Pulse, said that Shein's success is comparable to that of AliExpress and Wish, and that it also combines many advantages of platforms such as Amazon, Wish, Zara and social media. Although it started late, SHEIN has a unique and powerful influence in the market.
Second, the overseas rise of Chinese brands!
In recent years, with the rise of Made in China, Chinese brands such as SHEIN, Xiaomi, and Anker have opened their markets overseas one after another, finally making European and American countries pay more attention. Europe and the United States can no longer ignore the market competition from emerging Chinese brands as before. Especially in recent years, China's "soft" brands, such as e-commerce, digital media, and video games, have quietly begun to occupy global market shares. The rise of these brands is enhancing China's "soft power", allowing developed countries Once again underestimated China's potential.
With China's e-commerce development in the world's leading position. In 2021, SHEIN has beaten not only H&M, Nike, Uniqlo, and Zara, but also Amazon to become the most downloaded app in the U.S. shopping category. At the same time, there are many new era e-commerce platforms similar to Tiktok and FOBGOODS to reflect the overseas rise of Chinese brands.
Brands go overseas
Of course, Chinese brands also face various challenges when going overseas, such as getting rid of the label of "low-end manufacturing", breaking the inherent Western impression of Chinese manufacturing, and internationalizing supply chains. How to successfully turn these challenges into opportunities will also test the future global layout and strategies of these Chinese brands. Let us wait and see how Chinese brands perform in overseas markets.
What do you think of the future of Chinese brands going overseas?