Prime Day is Amazon's annual shopping holiday aimed at premium members who subscribe to its shopping/entertainment services . In addition to being a shopping festival for buyers, Prime Day is also an important annual promotion for cross-border sellers.

Amazon Prime Day will be held in more than 20 countries in July, according to Amazon’s earnings report for the first quarter of 2022. Details about other dates have not been disclosed.

With only two months left until Amazon Prime Day 2022, sellers on Amazon Japan can start choosing products! Novice sellers can choose products from the direction of [environmental protection] and [comfort] . At the same time, there are also popular creative protective equipment and fitness equipment products.

Xiaoban has compiled a Nichia Prime Day selection guide, which sellers can use as a reference for selection.

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Ladies Dress✦

skirt

In the Japanese market, women's clothing has been on the rise, and women's skirts are among the best-selling products throughout the year. Japanese consumers prefer loose and conservative skirts for commuting. They are more concerned about their overall image and temperament, and will choose skirts with some design highlights.

Suggestions for selection

Style: loose fit, the length is at least a little above the knee (Japanese social etiquette may bow, and the skirt is too short to affect the appearance)

Material: cotton, denim, silk

Best selling colors: gentle and elegant colors, don't use oversaturated colors

Highlight elements: pleats, polka dots, lace + hollow, back tie

The price range

● Skirt: 3000-20000 yen

● Dress: 8000-20000 yen

Business advice

Details page: soft colors, using elegant, gentle and graceful models

Selling point: suitable for commuting wear, and can be slightly matched with commuter shoes and bags, emphasizing the overall harmony.

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Ladies' Underwear✦

Focus on comfort

Women's underwear is the category with the best sales growth of all products on Amazon in 2021. Japanese consumers have higher requirements for the quality of skin-friendly textiles and clothing. When purchasing, they will first consider the comfort, followed by the shaping function.

Suggestions for selection

Style: Try to choose underwear without steel ring and comfortable material, and the design of lace and gathering function in shaping underwear is more popular with consumers. The colors are mainly monochrome, and the best-selling colors are white, flesh, pink, red, blue, gray, and black.

Material: cotton, silk, mainly for comfort.

Price range: 1000-4000 yen.

Problems with bad reviews:

● Fits close to the body and fits

● There is a thread on the clothes, and the sewing interface irritates the skin

Notice:

The product photos posted by the seller on the listing only need to be photographed. Strange photos will not attract more consumers to buy, and there is a risk of violations.

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Sandal board shoes✦

Simple and versatile

The annual sales of the sandals category on Amazon Japan has grown significantly. The popular style in Japan tends to be simple, and sneakers are simple and easy to wear, and they are more versatile. Whether they are suits, casual clothes, or sportswear, they can be matched with sneakers.

Suggestions for selection

● Sandal styles

Crocs are a hot seller in both men's and women's shoes, and wading shoes also have a good sales performance. Japanese women prefer sandals with lace accessories and butterfly accessories, prefer wedge heels, and have a demand for heel height. Japanese men are more concerned about the width and comfort of sandals.

● Shoe style

Comfortable, stylish, breathable, not stuffy feet

Price range: 1000-3000 yen

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Men's Business Backpack✦

Multifunctional and practical

Men's business backpacks have always been a relatively strong category. Japanese consumers pay attention to the storage function. The inner tank design can add a lunch box, USB interface, water cup bag, etc., which is easy to organize. Sellers can pay more attention to its functionality.

Suggestions for selection

Style: more functional, large capacity, light and durable

Price range: 4000-7000 yen

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In addition to product selection, sellers should also note that the help pages of some categories on Amazon Japan will be changed on May 11. The following is the content of the announcement:

The following help pages will be revised from May 11, 2022:

Cosmeceuticals/Dietary Nutrients/Medical Products/Tobacco and Tobacco-related Products/FBA Prohibited Commodities

Major revisions and examples of sales of contraband are updated as follows:

Possession of cannabis-derived products is prohibited by law. For example, products that contain tetrahydrocannabinol (THC). Cannabidiol (CBD) products (including products of the same brand and series) containing THC have been found in the past, products containing cannabidiol (CBD).

(This content comes from Amazon)

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"Seven points depend on product selection, and three points depend on operation" , sellers must be careful when selecting products, do not blindly select products, and need to refer to previous sales data to plan product selection. I wish all Nichia sellers to seize the Prime Day sale, and the orders will not stop!