If you don’t want to reap the surprise of “when you wake up, Amazon shopping cart disappears inexplicably”, the seller should be careful recently! Amazon’s hard and fast rule of “the lowest price of the whole network” is likely to come back, and many sellers have received “threatening” emails.

May Day holiday is not peaceful either. In the past two days, sellers have revealed to us that they have received the “May Day gift package” from Amazon, an email notice about product pricing.

It is reported that the email seems to be quiet on the surface, as if it only makes a better improvement on the seller’s pricing system. But in fact, the tide is surging. Amazon reveals that it is necessary to officially intervene in the seller’s product price. If the price given by the seller does not meet its requirements, it will lose its position of shopping cart. What’s the matter?

Is it the wrong price to have access to listing but no order?

According to the content of the email, Amazon decided to merge the “pricing dashboard” and “pricing status” pages on the “seller center” into a separate “pricing health” page in order to improve the seller’s pricing system.

Then, the point! In this so-called new “pricing health” page, sellers will be able to view all the prices that can be updated to increase sales and increase business listing.

For example, the seller can view the following quotations:

1. Special offer within 5%;

2. Because the price of the product is higher than the price outside the Amazon platform and does not conform to the special offer;

3. And those that have been viewed in the past seven days without an order generating a quote listed as a potential sales product.

Some sellers said that Amazon really broke their heart for the buyer’s shopping experience, and there was no way to make the seller directly reduce the price, so they forced the seller to adjust the price through “don’t give the shopping cart”. It seems that the future will be more difficult!

Amazon has a track record of interfering with Seller pricing

As early as last August, Amazon was exposed by foreign media to intervene in the pricing of third-party sellers’ products. If sellers sell their products at lower prices in the stores of competitors (such as Wal Mart, fastseller, eBay, etc.), Amazon will threaten to guide these sellers to increase their prices.

As far as we know, Amazon does not publicly require third-party sellers to raise their prices. In some cases, Amazon may want sellers to lower the price of their products on Amazon’s website to match Wal Mart’s and other prices.

Amazon will scan the price of the seller’s products on its platform and compare it with that of the same seller on other platforms such as Wal Mart and eBay. Then, it informs the seller of the difference and tells the seller that due to the price difference, it may lose the advantage of promotion – such as higher position in search results, Prime Shipping and shopping cart – which will lead to a decrease in sales.

Because of its scale, Amazon market has become a platform that most sellers can’t do without. So the price warning system will basically push sellers to raise prices elsewhere, rather than risking a drop in revenue from Amazon.