After its rapid rise in the United States, tiktok was besieged by Facebook, Google and Amazon. Amazon seems to have done more substantive action – Amazon Live Creator tiktok completed the substantive construction and opened to all sellers who passed the brand name 2.

Buyers and sellers need to download an app called Amazon live creator to use this feature, which currently only supports IOS. Previously, only professional sellers registered with Amazon brand in the United States could live through Amazon live. At present, Amazon’s live broadcast function has been fully opened to Chinese sellers (brand sellers) in the near future.

Amazon recently upgraded its live app with the following features:

• Instant view statistics
• Live user behavior (experience) statistics
• Conduct product click and CTR statistics on the live video (playback video)
• Add brand store product display window in live broadcast window
• Add instant messaging for direct customers and sellers
• Add clickable discount code cashout function

I believe China tiktok and Taobao know the functions of the above listens. Amazon is now becoming more and more like the Chinese e-commerce platform. Amazon’s live video segment should be what Amazon sellers have been looking forward to for a long time, because compared with the previous video short, it is too powerful:

• From short video to live + playback
• From a few commodity display boxes on the right side of the video to all commodity carousels in the video store
• From single evaluation video or brand display video to live + message interactive promotion
• From video + simple commodity display to limited time discount promotion
• From no data analysis to full data analysis
• From no traffic to Amazon push traffic

Meanwhile awesome Amazon mobile official has a further explanation for the powerful live broadcast, and this sentence is very powerful: it instantly increases the flow 5x times: opening more traffic entrance, including: your video will be exposed and displayed in Amazon mobile phone APP, and will be displayed on your product page or the brand flagship store page.

Video has always been the key to Amazon’s conversion rate. Now it is fully open to Chinese sellers, which is a huge opportunity for sellers. Easy to operate, log in to the seller’s account to create a live broadcast, and the buyer can see the live content in the seller’s shop and Amazon live plate. What about the live Chinese seller?

1. Live broadcast time should not exceed 30 minutes, so that more buyers can see your live broadcast

2. Actively interact with the buyer and repeatedly emphasize the selling points of the product, because there will be visitors in the middle

3. Show the use scenario of the product, not just by mouth

4. Send live links to various social platforms to increase traffic

5. Live broadcast when promoting products

6. Pay to improve the ranking of live broadcast if necessary

With the live broadcast function, the seller can interact with the consumer directly, and the consumer can complete one click purchase by clicking on the round chart next to the video. Amazon said that brands are influencing consumers’ shopping behavior and decision-making, while functions such as live broadcast and attention are the natural contact points for deeper interaction between sellers and consumers. With the help of live broadcast function, sellers can interact with consumers more easily, thus enabling their own brand promotion. I believe that the opening of live broadcast function will bring more opportunities to Chinese buyers. Sellers and friends should take good advantage of the air outlet of traffic conversion!