First of all, ask everyone, if your account is blocked, what would you do?

Give up your account and sign up for a new one? Or did you submit your application in a hurry and provide false information in a hurry? These practices are not desirable, not only can’t get the account back, but also may never appeal back. So the long-term accumulation of effort is in vain. Therefore, it is necessary to know what daily operations will cause the store to be closed and the account to be suspended.

Today, I’d like to explain several reasons why Amazon’s seller account may be blocked and how to appeal.

1、 Reasons for account closure

You have used more than one account

● manipulating product reviews

● violation of sales policies – against selling policies

●Poor account performance

● lack of relevant certification

● product does not match the picture

● asin violations – asin violations

● sale of prohibited products

Amazon is a platform that pays great attention to the buyer experience. Even if some non-human and unpredictable factors lead to obsolete or damaged products that affect the buyer experience in the sales process, the seller will receive poor reviews. If the seller does not comply with the platform regulations, it is easy to be complained by the buyer. If there are only 2-3 complaints per month, the shop may be closed. In addition, the after-sales service attitude and results are also the criteria for Amazon’s assessment.

If the seller’s account is suspended due to poor performance, Amazon will usually contact, and within 60 days after the first warning, the seller must improve and improve the account. Performance metrics are not the only reason to close your seller account. However, if the seller violates the sales policy established by Amazon e-commerce platform and the relevant provisions of restricted goods, its sales authority may also be revoked.

2、 How to appeal

In general, it is almost impossible to resume the operation of review, infringement and fraud. Where there is hope to restore the account, we need to appeal through the following steps:

a. Identify the root cause of the problem

You need to read Amazon’s email carefully to determine whether the specific reason for being blocked is a violation of policies or rules, a product problem, or an account problem.

b. Develop solutions

Amazon’s email will also tell sellers that they need to provide action plans or information. At this time, what the seller needs to do is to list the steps of the plan and state the seller’s action plan in detail.

The seller should make an effective improvement plan to ensure that similar things will not happen in the future. This scheme should be as detailed as possible, targeted and operable, and do not apply templates at will. The seller should also mention the expectation of unfreezing the account, and write the corresponding store development plan.

A clear and effective shop improvement plan can greatly improve the probability of unsealing the seller’s account.

c. Send complaint email and wait for Amazon to reply

The content of the complaint email should show the following contents

1) It’s very important to admit your mistake. Don’t take personal resistance to anger.

2) Find out the real reason why the account is sealed, analyze the reason, provide details and accurate data as much as possible, and don’t mention the reasons unrelated to the account being sealed.

3) Develop an improvement plan to ensure that such incidents do not occur again.

4) Show the desire to unfreeze the account.

5) Language expression rejects Chinglish, which is in line with the official language expression habit of email. Amazon cannot think you are a seller with no language barrier.

Generally speaking, there are two opportunities to appeal, but the first one is not passed, and the second one is less likely to succeed. Therefore, sellers must pay attention to the first opportunity and prepare carefully.

Amazon needs the seller to be down-to-earth, careful and cautious in the operation process, and solve problems in time.

Amzwizard provides store closing appeal service for various situations to help you recover the loss as much as possible. If you are not good at this job, let’s try.