Xingtaohui Cross-border – Amazon A+ page can improve the conversion rate

Using A+ pages in listings can help sellers bring more traffic to their products and increase product conversion rates. This article mainly introduces the optimization and improvement methods of A+ pages.

First, the A+ detailed information page appears in the product description of the listing. Amazon also does not index Amazon A+ detailed information pages. Including A+ pages in a seller's listing will not provide a boost to organic rankings. However, Amazon A+ detail pages do provide other benefits to sellers’ listings, and they can have a huge impact on conversion rates.

Images and text used in A+ pages cannot be used in existing product photos. Amazon will allow lifestyle images provided the image clearly depicts the item being used.

The following points need to be paid attention to when designing and producing an Amazon ListingA+ page:

(1) You must follow the Amazon A+ page usage rules. Information such as prohibited words, guarantee/warranty, price/promotion, contact information, etc. cannot appear on the page.

(2) Try to use all templates and diverse templates A+ page can add a total of 5 templates, everyone should use all of them as much as possible, and use different modules.

(3) Balance images and text Avoid white space by avoiding images and text in A+ pages, use high-quality images.

(4) The use of "standard comparison chart" is a very popular module, and this is also a very important part of correlating traffic.

(5) Use a variety of text and picture combinations

Text and image keywords will be indexed by search engines, and we also need to buy some keywords on A+ pages.

Regularly update the A+ page content

Regularly update the content to avoid outdated details, especially after the product is updated and optimized, be sure to remember to update A+. At the same time, the mobile terminal should also be optimized after the web-side optimization to help the product stand out among many products.