As an old cross-border e-commerce platform, Amazon already has 17 mature cross-border e-commerce sites around the world, in addition to the 5 sites under development . At present, Amazon has become the preferred platform for global consumers to purchase overseas products. Although the number of merchants on the Amazon platform is far less than that of the domestic top e-commerce platforms, if sellers want to stand out among the many sellers, they need to do every little detail and win from the details.

As we all know, consumers get the products they need by searching in the search bar on the Amazon platform or other platforms. After searching through keywords, the consumer's interface will display products with search words, and the ranking of products is based on product sales, exposure, reviews and other conditions. If sellers want to get a top ranking, they need to work hard on the title and increase the traffic of the product listing. The higher the exposure, the higher the product ranking will be. The increase in traffic can rely on the dual channels of on-site and off-site.

Product title optimization

The title is a long list of words that consumers can see after searching for a product, mainly a description of the product's functions and users. Among all words, consumers will have certain preferences for certain words. For consumers, these words are consumption hot words, and for cross-border sellers, these words are key hot words. Sellers can embed key keywords in the title to increase the likelihood that consumers will find their products. Product titles can be written in three ways:

1. Brand name + product attributes (material, color, size, etc.) + product type + keywords

2. Brand name + product name + product attributes

3. Brand name + keywords + scope of application (users, compatibility, crowd, etc.) + product attributes

The above three methods are the writing templates of the title, which the seller can use for reference. After writing the title, if the traffic brought by the title is insufficient, the seller can optimize the title. The optimization is mainly the optimization of keywords. First, find the words with high search volume, rising trend, and low competition intensity, and then modify them according to the above title template. The last thing to check is that the title complies with Amazon's rules.