Amazon reviews , also known as Amazon reviews , are product reviews left by customers after purchasing your products. There are not many restrictions for customers to leave reviews. As long as the buyer account has purchased products over $50 on the Amazon platform, they can leave a review.

01

Three types of reviews

The first is direct review , that is, buyers can directly review the product without purchasing the product. These reviews do not have the VP logo.

The second is VP reviews , which require Amazon buyers to purchase products at a discount of no more than 30%, and then leave a real review, and the review of the product will be marked as Verified Purchase.

The third type is the Vine green label review . The vine green label review has a low weight in Amazon reviews, but it is not easy to be deleted. For new products, it is very useful. Many customers trust these reviewers very much, and their reviews are very objective and fair.

02

Amazon Review Rules

Creating, modifying, or posting reviews about products or services of you (the seller) and your relatives, friends, business partners, or employers is prohibited. Creating, modifying or posting reviews about competitors' products or services is prohibited. Compensation of any kind (including giveaways, discounts, refunds, etc.) in exchange for reviews or creating, modifying, and posting reviews on behalf of others is prohibited. Sellers are prohibited from offering compensation to third parties in exchange for reviews. Restrict sellers from sending automated emails to customers.

03

Recent Amazon Review Rules

1. Recent evaluations in time will be displayed first . In the past six months, the right to comment has increased, and the comments that are closer to the current time will be ranked higher.

2. The long-term evaluation content of the product is preferred (pictures and videos are not necessary) . The more detailed and longer the buyer's comment text is, the higher the display will be, and the higher the weight will be.

3. Comments with long buyer accounts will be given priority .

4. Vine and top5, 1 star and 2 stars are not on the top .

5. In the same month, the evaluation with high likes will be given priority . In the evaluation of the same month, the higher the number of likes of the product, the higher the weight in the same month.

04

Seven ways to get good reviews

1. Send a Review request to customers who leave a positive Feedback

Feedback and Review, buyers are foolishly unclear. I believe everyone has encountered the kind of buyers who leave Review in the Feedback comment area, so sellers should check their Feedback frequently to prevent the "undercover" of Review from sneaking in. .

It is suggested that sellers can take the initiative to send emails to those customers who have left a positive Feedback . For those "Review undercover", sellers can also guide them to the right place to leave a Review, and a description can be attached to the email. How to properly leave a document for Review.

2. Ask for comments from customers who have provided customer service

If you have a conversation with a customer (not an automatic FeedbackGenius reply) and provide them with very thoughtful customer service, such as answering some of their pre-sales related product questions, or helping them solve some problems, making them satisfied , you can ask customers for reviews. I believe most people will be very willing to leave good reviews. The iron should be struck while the iron is hot, and the praise should be hot.

3. Product insert

Product inserts are very useful when reminding customers to leave comments, but do remember that no if/then sentences can appear on product inserts. An effective and risk-free way to use product inserts is to ask customers to register the product Serial number to obtain an extended warranty (such similar conditions, depending on the product), most people will register, you can get the customer's email address, and then you can send him an automatic email to ask for a review~ But don't be in Packed with naked request cards.

4. Vine plan

Green label reviews have the highest weight in Amazon Reviews. Products invited to participate in the AmazonVine program are provided by suppliers to Amazon, who then give the products to Vine reviewers for free, who then write reviews with a small green Vine label.

5. Product giveaways and discounted products

Taking advantage of giveaways and discounts can not only deter sellers from increasing product sales, but also increase the likelihood of getting a review.

Sellers can try to set prices at a 25% discount when the product is released to sprint short-term sales. Although this method is a frantic test on the edge of Amazon’s policy, it is strictly within the policy. Usually, the main purpose of this approach is It's the weight that gives sellers full-price sales, not the reviews themselves, but most consumers do leave reviews.

6. Send new products to customers on your email list

When sellers push new products to customers in their email lists, instead of sending them the website purchase link directly, it is better to send them a link to the Amazon product detail page. First, the product will gain initial sales speed, and secondly, the existing electronic Mailing list customers may generate satisfied customers after receiving the goods, and the probability of leaving comments is also greater.

7. Request comments through ERP system or background

Amazon's official "Request Review" feature requests reviews for orders.

8. [Request for Comments Artifact] Overseas warehouses issue request for comment cards on behalf of

FBA natural order, contact customers offline for comment

By exporting the complete address and sending precise postcards to contact customers, there is no need to swipe orders, and you can exchange for stable amateur reviews without sending products.