Throughout ancient and modern times, everything in the world has laws, and ordinary products also have their own laws and life cycles. Some sellers will feel that the carefully selected products are of good quality and low price, with broad market prospects, and will not be replaced and disappear. The so-called product life cycle means that a product may be replaced by a higher quality product.
1. New product period
Amazon will provide a certain amount of traffic support for newly launched products. This traffic support stage is the new product period, which lasts about 30 days . The promotion of new products between this stage is very important, which determines the subsequent performance of the product in the market. At the same time, it is also very important to improve the product ranking during the new product period, and continuous traffic is required to keep the listing active.
2. Growth period
After experiencing the new product adaptation period, sellers should focus on grasping the product growth stage. The product growth stage will be relatively long. The seller's main goal is to make the product price transition from the promotional price to the normal price, while ensuring that the product ranking steadily rises. It is worth noting that the life cycle of the product is different, and the seller must operate the product according to the actual situation.
3. Mature period
At this time, the product has a stable sales volume, and the review score is above 4.5 stars, which means that the product has entered a mature stage. At this stage, the exposure of the listing has reached its peak, and the advertising budget can be reduced appropriately. At the same time, you can start to develop new products, and you can also promote new and old products.
4. Recession period
Product sales and profits in a recession will slowly decline and be irreversible. Once the recession has come, it's time to start dealing with product inventories. At the same time, it mainly promotes new products. form a virtuous cycle.
The life cycle of a product is roughly divided into these four stages!