In the previous article, the station axe browser provides you with ideas, points and methods for product selection. Some Amazon seller friends have reported that after a series of market research, the selection of products has been determined, and the listing and copywriting have also been written, but when it comes to the promotion of new products, it is a bit uncertain. In the early stage, a lot of money was directly invested to increase the evaluation How to promote the product? Or wait until the platform can give a certain amount of natural traffic before investing in promotion? Station Axe Browser has found the answer for you.
A newly launched product usually goes through three new product promotion stages: traffic support period, traffic peak period, and traffic maturity period. We will expand on these three points in detail below.
1. Traffic support period
As a platform, the higher the enthusiasm of sellers to launch new products and the more types of new products, the more Amazon can create a diversified shopping environment for products, and the better shopping experience it can create for consumers. But new products also mean uncertainty and immaturity, so neither merchants nor platforms want to pay for a product that cannot mature. Therefore, Amazon's support for new products often starts with traffic support. The irreversible traffic support period of 14-30 days can maximize the attitude of natural traffic to the product, which also means the prospect of the product.
So how do we make good use of Amazon's traffic support period? The first thing we need to know is that the calculation time of the Amazon traffic support period starts from the time when the product is available for sale. After the calculation starts, even if the link status of the product is changed to unsellable, the traffic support will not be suspended because of this. Therefore, when we upload new products to the link, we should set the sales quantity to 0 , or set the three times in the backend of the product to the expected arrival time, and then adjust the status to available for sale after the products are all ready and officially put on the shelves.
You may not understand the platform's new product support period, but you must understand the promotion logic of a product: when promoting new products, you can't be demanding profit, but you must make every effort to increase sales. During this period, the order volume determines the future trend of a new product. For Amazon, during the traffic support period, if the product brings the first order through natural traffic, or brings a good number of clicks, the product will be judged as a popular product by the platform, and then increase traffic support strength.
As a seller, if a newly listed product brings a certain amount of clicks due to natural traffic, but no orders are brought, it means that many buyers of new products without orders and reviews are in the wait-and-see stage. At this time, we can do a few evaluations appropriately, and write some praises carefully, so as to lead the list.
2. Traffic peak period
If the new product can attract a certain amount of natural traffic during the traffic support period, then the product can successfully graduate from the initial stage of the new product launch. Commodities after graduation will face fluctuations in traffic. Sometimes due to market trends, commodity popularity, etc., there will be corresponding "peak periods" and "trough periods". This requires us to actively observe and analyze the flow trend of each small stage of the product, grasp the law of the fluctuation cycle of the product flow, and let the promotion grasp the period of rising product flow as much as possible, while avoiding the trough period of the flow.
Therefore, for new Amazon sellers, it is more recommended to open two groups of promotions for the same product. The first group is promotion with a higher price than the industry average. This kind of promotion is generally used in the period of product traffic cultivation and traffic increase, which can increase the intensity of product exposure and clicks, and better attract product traffic.
The second group is the fixed promotion with low price. The general price of this kind of promotion fee is set at 0.1-0.3 US dollars, and the daily budget is not capped at the initial stage to detect fluctuations in the flow of goods. On a monthly basis, the second month can be based on the monitoring data of the previous month. Set up dynamic advertisements, increase the advertising investment during the peak period, reduce the advertising investment during the trough period, and create the maximum promotion benefit.
3. Traffic maturity period
When the product can be promoted through the above two groups and bring a certain amount of natural orders during the peak period, then we can inquire the buyer's usage by email, collect user feedback, and guide users to leave real comments for the product during the collection process. .
At this stage, we can appropriately increase the promotion efforts, try more in terms of promotion, find a promotion position with the best traffic and conversion rate and moderate investment cost for the product, and gradually stabilize the product traffic and conversion rate. At the same time, in the process of promotion attempts, it is necessary to optimize the product keywords, titles, and pictures according to factors such as promotion methods, promotion groups, and market orientation. In the process of continuous trial and learning, gradually master the rhythm of Amazon's commodity operations.
The above is the relevant knowledge of Amazon's new product promotion organized by Zhanxe Browser for everyone, I hope it can help you. We will also organize as many dry goods as possible on each platform. If you have any content you want to know, you can leave a comment, or privately message us in the background, welcome to disturb!